High School Vs. College - 1217 Words

High School vs. College In the America, children begin school around the age of six. Once a student enters elementary school, most stay there for five to six years before they go on to secondary school, which involves middle school and high school. After graduating high school some students go on to pursue a â€Å"higher education† through college, but any further schooling after high school is no longer mandatory. In the professional world it is becoming harder and harder for high school students to find their footing and obtain high paying jobs without a college degree and it’s easy to see why that is. The differences between a high school and college education are drastic, as American cities struggle to provide public high school’s with modern technology as well as improved educative practices continues the gap between a basic and higher education is only going to increase. Upon observing the differences between college and high school one can’t help bu t notice the huge differences between the two institutions. In high school there is a certain time structure that has to be strictly followed. Students are required to be at school in their first hour class, which is the same every day until the next semester/trimester, at the same time every morning. After first hour they go on to their second hour and so on and so forth until the day is over and they are free. Day after day and year after year high schoolers wake up and follow the same routine as the day before and areShow MoreRelatedCollege Vs. High School858 Words   |  4 PagesCollege Vs. High School Some may think that high school and college reading and writing are similar and that it’s just the next level up but it s not, they differentiate in many ways. College reading and writing is more than that, it’s a completely different world when compared to high school. It’s much more advanced and complexed. Some ideas that can be compared are the way we annotate, understand text, assignment topics, the depth of research, and so on. This is important to understanding howRead MoreHigh School Vs. College873 Words   |  4 PagesHigh School Vs. College The transition from high school to college is not only an exciting challenge, but also a great milestone in one’s life. High school and college both share the common goal of expanding students’ knowledge; however, there are many differences between high school and college. They are similar in such ways that you still have to go to class, do class work, take test, and study hard. They differ because in college one is taking on an entire new load of responsibility and optionsRead MoreHigh School Vs. College1149 Words   |  5 PagesProfessor Grunow Writing 1010 October 26, 2015 High School vs. College Graduating from high school is what every student is looking forward to. However, going to college is a big accomplishment for all students. The first day of freshman high school and college feels the same, the excitement and pressured. As many students experienced, both high school and college could be compared their similarities. First, both students in college and high school are expected to behave in well mannered, attendRead MoreCollege Vs. High School938 Words   |  4 PagesWelcome to college! Congratulations on making it this far! Now the time comes to ramp up the ante! No such program as stepping up to college exists as it does for for high school. Oh wait! It’s called high school. Move it or lose it now, your future rests on your shoulders. High school teachers just handed you your future based on the way you schooled, and college professors tell you to figure it out. College trips up hundreds of students a year, refrain from letting yourself become one ofRe ad MoreHigh School Vs. College923 Words   |  4 PagesEng. 110-48 31 August 2015 High School Vs. College High school and college are both higher education institutions that enlighten students; however, there are many differences between the two that make them both unique. In high school, the goal is to gain a broad understanding of numerous subjects so that when they arrive to college, they have an understanding of their interests, goals, dreams, and what it takes to pursue their potential career. High school works as a place for students toRead MoreHigh School Vs. College1236 Words   |  5 Pages201    High school vs. College Having a great education is the best legacy in life. It is a proven fact. This accomplishment requires moving on from high school, as well as from college. Moving from high school to college might be an energizing change, yet it is additionally an exceptionally troublesome one. It is a test that the understudy will battle with and in the end change in accordance with after some time. Despite the fact that there are numerous contrasts between high school and college, oneRead MoreHigh School Vs. College965 Words   |  4 PagesHigh School vs. College In the American schooling system, children begin primary school around the age of six, this is called elementary school and most students stay there for five to six years before they go on to secondary school which involves middle school and high school. After graduating high school some students may go on to â€Å"higher education† known as college, but any schooling done after high school is no longer mandatory. In high school there is a certain structure that has to beRead MoreHigh School Vs. College853 Words   |  4 Pagesdifference between high school and college from having bells to a no dress policy. For high school students, they are obligated to go, and if they don’t attend then the government comes into play. As for college, it s a choice to go back to school. Students in college have variety of classes to choose from and freedom,etc. This could be freedom from parents or just doing whatever you want without parents barking at you, because you are now an adult. Even though I have been in college for only a semesterRead MoreHigh School Vs. College1294 Words   |  6 PagesHigh School Versus College Schools are undoubtedly important to one’s education. The most important of those schools are high schools and colleges because they have the most impact on deciding what occupation a student wants to pursue. Although high schools and colleges share similarities in providing education, there are also many differences between each other. In both high schools and colleges there are teachers that educate students on certain subjects. Those subjects can range from mathematicsRead MoreHigh School Vs. College1434 Words   |  6 Pagespeople believe that transitioning from a High School environment to a College environment is arduous, others believe it is effortless. High School and College both require teachers and work, but they both have differences that many people are not aware of. People will say that college and High School are similar because they both require effort for one to pass, but what they do not realize is the amount of effort which is necessary for each. With High School, teachers give students busy work that will

Labor Unions And The Industrial Age - 1362 Words

â€Å"In 1900, 18 percent of all American workers were under the age of 16† (Yellowitz, http://www.history.com/topics/child-labor). For years people have gone back and forth on whether or not labor unions are actually beneficial to workers or if unions are harmful to the economy. Labor unions first started popping up as early as 1794 and started catching on in the 1880s with the introduction of The Knights of Labor. (Staff, http://www.history.com/topics/knights-of-labor) Unions grew in response to terrible working conditions, long hours, zero benefits, very low wages, and child labor. The opponents of labor unions were around even before then. When the industrial age began and people started moving to the cities, many employers took advantage of the high numbers of people in search for work and treated them more as numbers and expendable machines than people. The workers maybe got enough to live on after working for most of the day, everyday, for most of their lives. Even the children had to work those same hours instead of enjoying their childhood. The flip side to all of that is that the economy expanded and there were many people who got rich through that system. Overall, labor unions were extremely beneficial not only to American workers but also to the American economy because they improved working conditions, eliminated child labor, and because the more money workers received, the more money they spent and put back into the economy. On one hand labor unions did a lot toShow MoreRelatedThe Development of Labor Unions Essay675 Words   |  3 Pages During the Victorian age, and up until about the 20s, labor unions were new developments. They had existed before, but on a much smaller scale. The labor unions that did exist were all vastly different. Some were conservative, while others were extremely radical. The Industrial Workers of the World are an example of a more radical group, while the American Federation of Labor is more conservative. The two unions had contrasting opinions to the point of conflict between the groups. As well as havingRead MoreIndustrial Workers During The Gilded Age1588 Words   |  7 PagesSimilar to the farmers during the Gilded Age, industrial workers combatted poor working conditions, child labor, low wages, and long hours by forming labor unions and organizing strikes, ending as a massive failure. Early in the industrial era, there was no minimum wage, leaving it up to the factory owners to set the rate at which their workers were to be paid. Some owners did not pay their employees in cash but in company scrip which could be redeemed at the company store. For example, in PullmanRead MoreIndustrial Revolution : A Time Of Economic Success888 Words   |  4 PagesAlthough the Industrial Revolution is widely referred as a time of economic success, and very often benefited the rich. The Industrial Revolution occurred during the eighteenth century and was a time of innovation, but it is clear that present time has made several improvements, especially in working conditions. The working conditions were harsh and unlike the working conditions of present time child labor was very prevalent in the period of the Industrial Revolution, in addition to this there wereRead Morereserchpaper817 Words   |  4 Pages How did the United States become a mature industrial society in the decades after the civil war? Industrial economy By the 1913 the United States produced one third of the world’s industrial output. The 1880 census showed for the first time that a majority of the work force engaged in non-farming jobs. Worker’s freedom in an industrial age .for a minority of workers, the rapidly expanding industrial system created new forms of freedom. Between 1880 and 1900 an average of 35,000 workers perishedRead MoreLabor Unions615 Words   |  3 PagesLabor Unions University of Phoenix MGT434: Employment Law Scott Dunlap February 7, 2008 Labor organizations or unions are formed by employees who want better wages, benefits, and healthy working conditions. Over the years, participation in unions has declined regardless of the benefits it offers. There are less strikes and better wages in the United States which in turn does not warrant the high need for these types of organizations in the work place. Labor unions today compared to in theRead MoreThe Gilded Age At The End Of The 21st Century1372 Words   |  6 PagesThe Gilded Age at the end of the 29th century was a time of booming industrialization, urbanization, and economic growth for the United States but it was also a time of violence and strife for lower classes— as industries expanded and the economy grew, working conditions worsened and only a small percent of Americans reaped the benefits of the industries’ success while the working majority saw little to none of the profit. This unequal distribution of wealth caused the working class to suffer; althoughRead MoreMuch was Accomplished through the Industrial Revolution833 Words   |  3 PagesThe Industrial Revolution accomplished far more than just revolutionizing the factory system. Even though industrializing managed to drastically increase efficiency of labor and intensely lower the prices of goods, it wholly transfigured the social relationship of the labor intensive working class. Dawley and Faler examine the historical effect of the workers that adopted the newfound ethics and personalities of their thriving, higher-class employers and people that used these morals to rebel againstRead MoreAre Labor Unions in the U.S. Obsolete?1306 Words   |  6 PagesAre Labor Unions in the U.S. Obsolete? To understand the worth of today’s unions, we must first understand the history and purpose of these organizations. Simply put, a union is an organization of employees formed to bargain with the employer. There are many types of unions. For instance, a craft union is one whose members do one type of work, often using specialized skills and training. An industrial union is one that includes many persons working in the same industry or company, regardlessRead MoreManagement Should Have the Right to Allow a Union in the Workplace or Not1484 Words   |  6 Pagesbeen conflict of power within the workforce between union and management. This essay will discuss if management should have the right to determine whether a union should operate within their workplace. It is necessary first to discuss the roles of unions and management in the workplace and discuss both points of view on the power distribution between unions and management in the workplace. The rise of industrial age led to the rise of industrial factory systems. As the industries grew larger as wellRead MoreChild Labour : A History Essay1228 Words   |  5 PagesChild Labour in The United States Child Labour: A History America and The Industrial Revolution ‘Forms of child labor, including indentured servitude and child slavery, have existed throughout American history.’ (http://www.continuetolearn.uiowa.edu/laborctr/child_labor/about/us_history.html) During the years following the Civil War, (http://americanhistory.about.com/od/industrialrev/a/indrevoverview.htm) the American working class made an abrupt transition away from farm work and home chores

Fertilizers Potassium and Compounds Free Essays

Creating a liquid fertilizer Experiment Chemistry 1065 10/09/2012 Introduction The aim of this experiment was to create a liquid fertilizer containing Nitrogen, potassium and phosphorus; each element had to have 8% mass percentage. We were also required to add an additional element, magnesium and it mass percentage had to be 1. 5%. We will write a custom essay sample on Fertilizers: Potassium and Compounds or any similar topic only for you Order Now At the end of the experiment, the pH of our aqueous solution had to be between 6. 0 and 7. 0. As a group we predicted that we could not successfully create the liquid fertilizer with the compounds we were provided with, because some of the compounds would create a precipitate if mixed. As a result we decided that it would be take further experimentation of trying different combination of these compounds on small scale to help us successfully create the required fertilizer. This experiment is important because it is necessary to make a plant fertilizer that is environment friendly and that provides various plants with the nutrients they need to grow. This experiment was interesting because gave us the chance to see get in the perspective of the scientists who constantly keep working towards making the best possible fertilizers for plants. Recent attempts by scientists of making the ‘ideal fertilizer have failed because either the fertilizer is not environment friendly or it increases the birth-rate of agricultural pests. In this lab, we created several compound combinations to try and match the compounds in the required fertilizer. Some of our combinations worked, but some failed. We made adjustments to the original information provided to us in order to meet the standards of the required liquid fertilizer, and as a group we tried our best to indicate such adjustments throughout our lab reports so that the reader can be more informed about the experiment we did. . Experimental Because our prediction was that some of the provided compounds would not for an aqueous solution, we decided to try out some combinations on small scale to see how they reacted. The compounds we needed for these combinations were: Potassium carbonate, trisodium phosphate, potassium nitrate, ammonium carbonate, sodium phosphate, and sodium nitrate. We also needed some water to dissolve these compounds in. In order to perform a solubility test on the provided compounds we obtained a well plate, a spatula to add the solid compounds into the well plate, a beaker full of distilled water, a pipette to add water into the well plates containing two different compounds, and a stirring rod to stir the mixture. First using a spatula we took a small amount of K2CO3 and put in one of the wells on the well plate. Then we took a small sample of Na3PO4 and put it in the same well. Using a pipette we took 3ml of distilled water from the beaker and added it into the well containing K2CO3 and Na3PO4. The using a stirring rod, we continuously stirred the solution for 1 minute and we observed. Then we took small samples of K2Co3 and NH4Co3 and put them in a second well on the well plate. Then we added 3ml of water using a pipette. Using a stirring rod, we mixed the solution continuously for about a minute. Next we took small samples of NaNO3 and NaPO3 and put them in a third well on the well plate. We added some water using a pipette and stirred up the solution. Then we took samples of NaPO3 and KNO3 and put them in a fourth well in the well plate. We added 3 ml of water, stirred the solution and observed. Next we took samples of Na2PO3, K2CO3 and NaNO3 and put them in a fifth well. We added 3ml of water, constantly stirred the solution and observed. We then took samples of Na2PO3, K2CO3 and NaNO3 and put them in a sixth well plate. Then we added 3ml of water and constantly stirred the solution for a minute and observed. Through eliminating solutions that formed a precipitate we chose the solution containing, Na2PO3, K2CO3 and NaNO3 as the solution that could potentially be our liquid fertilizer because it contained nitrogen, phosphorus and potassium ions. Because we needed nitrogen, phosphorus and potassium to each have an 8% mass percentage in relation to the total solution, we calculated how much of each compound we needed so that the three required elements could have 8% mass percentage each in 10g of H2O. We calculate the amount of each compound needed by first figuring it in moles and then we converted it to grams. We replaced Na2PO3 with Na3PO4 because Na2PO3 was unavailable. After calculating how much of each compound we needed to make our fertilizer, we decided that we needed a beaker, a scale, weighing paper, pH probe, graduated cylinder, stirring rod, Magnesium and H2SO4 to neutralize our solution at the end. We started by weighing out 4. 23481g of Na3PO4, 0. 707g of K2CO3, and 5. 8221g NaNO3. Then we poured the weighed compounds into a beaker. We then measured 10ml of distilled water using a graduated cylinder. We then poured the 10ml water into the beaker containing our three compounds. Using a stirring rod we stirred the mixture for about three minutes. The compounds did not dissolve in water because the ratio of the compounds to the water could not allow the compounds to completely dissolve in the water. With instructions from our T. A we decided to divide the amount of all the compounds by 10. The new amounts of the compounds were: 0. 423481g of Na3PO4, 0. 0707g of K2CO3, and 0. 58221g NaNO3. We then weighed out these new amounts of compounds. We poured them into a new beaker and added 10 ml water. Using a stirring rod, we continuously stirred the solution until the compounds were completely dissolved. Next we got a pH probe to measure the pH of our solution. The pH of our solution needed to be between 6. 0 and 7. 0. We connected the loggerpro software to a laptop and we the pH collected was 12. 43. Since our fertilizer solution was a base we decided to neutralize it using an acid. The acid we chose to use was H2SO4. Using a pipette we added drops of H2SO4 to our fertilizer solution as we monitored the pH of our solution. It took 2. 4ml of H2SO4 to bring the pH of our liquid fertilizer to 6. 75. To make our liquid fertilizer complete we were required to add an additional element, magnesium such that it had a 5% mass percentage. We chose to use the compound magnesium nitrate because it contains a magnesium ion. We calculated that in order for magnesium to have a 5% mass percentage in the solution we needed 3. 05g of Mg (NO3)2. But because we had divided the other compounds in the solution by ten earlier, we had to divide the amount of Mg (NO3)2 paste to keep the same ratio. So after dividing the amount of magnesium needed by 10 we resulted with 0. 305g of Mg. We then weighed 0. 305g of Mg (NO3)2 on a scale and the poured it into the beaker containing our aqueous solution. Using a stirring rod we stirred up the solution until the Mg (NO3)2 was completely dissolved. We then finished the experiment by measuring the final pH of our solution which was 6. 7. Results Data 1 Compounds added to 10ml of water| Observations| KNO3 NaPO3| When we mixed these two compounds in water, they formed a cloudy solution which turned clear after a while. There was some compound left at the bottom of the beaker and this was due to experimental error. | K2CO3 NH4CO3| When we mixed these two compounds, they formed a cloudy mixture. One of the compounds looked suspended which meant it did not dissolve. | NaNO3 K2CO3| When we mixed these two compounds, they both dissolved in the water although there was some compound particles left at the bottom of the beaker which was due to experimental error. | NaNO3 NaPO3| When we mixed these two compounds, they formed a precipitate. NaPO3 KNO3| When we mixed these two compounds, they did not dissolve in water, they formed a precipitate| Na2PO3, K2CO3 NaNO3| When we mixed these three compounds in water, the completely dissolved| Data 2 Substance added to 10 ml of water| Observation| 4. 234g Na3PO4, 0. 707g K2CO3, and 5. 8221g NaNO3| Did not dissolve in water. The amount ratio of compounds was too big to dissolve. | 0. 423481g Na3PO4, 0. 0707g K2CO3, and 0. 58221g NaNO3| Completely dissolved in wa ter and the pH of the resulting solution was 12. 3| 1 ml H2SO4| pH of solution dropped to 11. 14| 2ml H2SO4| pH of solution dropped to 7. 45| 2. 4ml H2SO4| pH dropped to 6. 7| 0. 03052 g Mg(NO3)2| Completely dissolved in water and the pH stayed at 6. 7| Calculations Amount of compounds needed. Note: We divided the final amount of the compound needed by 10 so that it would dissolve in water. What we need: 10g ? 8%= 0. 8 g N, 0. 8g P, 0. 8g K Element| Calculations| Amount of compound so that element has 8% mass percentage| Amount of compound so that element has 0. 8% mass percentage| Nitrogen| 0. g N3- ? (1 mol N2 / 14. 01g/mol N2)= 0. 057mol N20. 57mol N3- ? (101. 96 g/mol NaNO3) | 5. 8221g NaNo3| 0. 5221g NaNo3 | Potassium| 0. 4g K2+ ? (1 mol K2+ / 78. 2g/mol K)= 0. 005115 mol K2+0. 005115 mol K2+ ? (138. 21 g/mol K2CO3) | . 707 g K2CO3 | 0. 0707g K2CO3| Phosphorus| 0. 8g P3- ? (1 mol P3-/30. 97g/mol P)= 0. 02583mol P3-0. 02583mol P3- ? (163. 94g/mol Na3PO4)| 4. 23481g Na3Po4| 0. 04 23481g Na3Po4| Note: We used 0. 4g of Potassium because there are 2 potassium ions in K2CO3 How to cite Fertilizers: Potassium and Compounds, Essay examples

International Marketing Marketing Mix

Question: As a marketing consultant for Nike Inc. you have been asked to recommend 2 international growth markets for it to enter in 2017/18. Growth markets should be countries or cities where there is currently no presence. Primary focus for market entry will be through physical store presence but you may recommend that online presence may be required to support this. You should prepare a report for the board of directors addressing your consultancy brief, this should include: An analysis of the macro and micro factors impacting on the sports retail market and the market recommendations An analysis of Nike Inc. internal business factors An evaluation of market potential, to include an identified shortlist of markets with potential. Then using a clear and identified screening criteria, select two recommended markets with clear justification as to why these markets have been selected. Recommended and justified market entry strategy to take Nike Inc. into each of these markets Recommended adaptations to Nikes marketing mix for the proposed markets, ensuring differences in culture and consumer behaviour are recognised in their marketing mix activity Answer: Introduction International Marketing or the international trading is a platform which provides the business with the new approaches and the perspectives. It plays a major role while contributing towards the revenue generation and improves the financial aspects too. The major contributors for the Nike are the North America, Western Europe, Central and Eastern Europe, Greater China, Japan and the other emerging markets. The report defined below is related to the discussion of international market of the Nike. It is essential to conduct the survey and analyze the actual scenario of the market, where the subsidies or the stores are about to open. In the report, two international cities or the countries are defined where Nike can implement its new venture in the year 2016-17. The report shown below covers the major sections like the research analysis and constructive analysis in which there are sub sections too (Nike Team, 2016). This report will be present in front of the CEO, so that the countries c an be finalized for setting up the retail store. To analyze the international market, the two countries which are selected are named as the UAE and the New Zealand (Soni, 2014). These are the countries which also require the retail stores, outlets and manufacturing unit at some of their locations. Research Analysis Before opening the stores or the retail outlets in the other countries, it is essential to go through the suitable studies and research related to the market. By this, the probability and the success of the product may also increase. Some of the major aspects involved in the research analysis are defined below: - Macro and Micro Economic Factors Macro and Micro factors are those which are essential to analyze before starting the business in any other country. These factors can become key to success and can also result to the cause of the problems. The Macro factors generally include the PEST analysis of the country, which is helpful in showing the suitable rules and regulations related to the country. PEST analysis for both the countries, the table is shown below: - PEST ANALYSIS UAE New Zealand Political The rules and regulations for trading are quite tough. The rules and policies are applicable. Economic The country possesses the strong economic background. So, for the sports outlet, no financial issues will happen. The economy of the country totally depends upon the agriculture. So, it is suggested that the outlet of Nike should be open after observing the demographic conditions. Social Socially, the country is very cooperative. The country involved in the CSR activities. Technology The technology is also considered as an additional factor, because to promote the retail store, technology is required. Technically, the country is sound but only in the major cities. Rural areas are still not connected. Environmental The manufacturing units have to place out of cities to prevent the environment. Due to the agriculture perspectives, the production should be secure and environment family. Legal The rules and the policies are tough. So, the legal authorization is must. The legal approval for the retail store and the manufacturing unit is mandatory. (Tick, 2013) After the Macro environmental factors, there are some micro environmental factors too which are creating the impact on the sales and the marketing of the Products. These factors are mainly controlled by the organization. The micro environmental factors affect the small sized, medium sized and the large sized companies in the different manner (Team, 2015). Some of the common Micro Environmental factors for the both the countries are shown below: - Micro environmental Factors UAE New Zealand Competitors Adidas Adidas Suppliers Due to the absence of the manufacturing unit, the shoes demanded by the customers are purchased by the vendors rather than the suppliers. The online sites and facilities are available. Some of the retail stores keep some of the pieces of shoes. But, for the authorized dealership, the Nike have to try hard. Customers Due to the strong economic background, the customers want to purchase the products. The teenagers the youngsters and the sports team of different games will definitely like the product. So, the product should be prepared according to the choice of the customers. Public The hope of the positive feedback from the customers. The hope of positive feedback from the customers. Workers Easily Available Have to search through recruitment Marketing Intermediaries Advertising, campaigning and Promotions Promotions and Advertising is the option. By assuming this analysis, it is clear that the establishment of the Nike retail store in the International market can only become easier when the store will follow all the norms and conditions related to both the countries (Elliman, 2013). Internal Business factors of Nike Due to the strong identification of the organization in the market, the internal business strategy and the internal business environment of the company is also very strong and well defined. There are various primary activities which help the organization maintain the unique identity in terms of the business. On an average, Nike possesses about 765 factories in 46 countries of the World. This shows the efficiency and the effectiveness of the inbound and outbound logistics of the company. To manage and maintain the self-identity and renowned brand name in the world, the Nike used its swoosh logo and the Just do it slogan also (Mai Nicholas Warmke, 2012). The service activities of the Nike are mainly conducted by the internal system of the organization and for the other activities, the organization may use the outsourcing. To handle such a large business, technical aspects are also taken into consideration (Lindblad, 2011). Identification of Challenges While doing the business or launching the new stores, the company (i.e. Nike) has to face the challenges which relate to the customers, the maintenance of the stores, the policies related to the campaigning advertising and many more aspects. For this, the company has to maintain the potential in the international market to perform well. To identify the potential or the market demand, it is essential to collect the data from the customers (Lazazzera, 2014). The mode of data collection may be survey, personal interviews and many other aspects. By this, the product strategy for the international market can be easily planned. For evaluating the potential, the sales analysis of the product, market analysis reports and the other essential reports can be analyzed, so that the actual potential of the market can be determined (Germano, 2013). Justification of the Market As it is clear in the paragraph above that the UAE and New Zealand are selected for introducing the products of the Nike. The reason behind selecting the market will be that there is no manufacturing unit of the company established in these countries and the demand is also rising continuously of these products. To increase the sale of the product in the market and to provide the customers with the various options, these markets are selected. New Zealand generally supports various sports and the economic level of the UAE is very well-defined, so in both the markets, the chances of growth of the product is very high and the customers can easily purchase the products too. Constructive Analysis In this phase, the market entry strategy and the marketing mix related to the company will be defined. By the help of this, the promotion of the company can become possible. Market entry strategy A market entry strategy is the process which is considered as the direct entry of the product in the market, according to the demand of the customer or the country. When any company tries to enter into the overseas market, various growth options are provided to them. Though the market strategy possesses the common methods, but these methods are modified according to the location of the country and the requirement of the customers. To identify the common type of market entry strategies follow the Appendix 1. As it deals with the sports shop and wants to establish the physical store in the UAE, so it is essential to decide the market entry strategy according to the requirement of the country. The most appropriate market entry strategy which provides the growth options in the UAE are the Licensing, Contracting, Merger and Acquisition, Fully owned manufacturing facilities and sometimes exporting also suits the country. After analyzing the key factors related to the Macro and Micro economics, it is identified that according to the investment point of view, the country can support the new venture very easily and by this, the business will get the definite promotion. For an example, in the Gulf countries, mainly in UAE, the females mainly like the high heels and the kids teenagers mainly like the sports shoes. Due to the improvement in the standards of the sports and various games, the sportsperson or the athletes also want some different types of shoes. This increases the demand of the brand ed retail shoes in the market. So, the Nike planned to open the retail store in the UAE. For licensing, the company has to deal with the government and the regulation authorities. Whereas for the manufacturing units, the company can purchase the location and manufacture the most demanded products. For Contracting the Mergers and the acquisition, the shoe company can tie up with the other branded stores or can also sign the treaty with different domain brands (For e.g. sports clothes making company, sports accessories making company). In comparison to the UAE, the New Zealand possesses the slightly different strategy. As the rural areas are mainly focused towards the agriculture, so the location of the store should be decided in such a way so that the possibilities of growth will increase. The most suitable market entry methods according to the New Zealand are the Franchising, contract manufacturing, Joint Venturing and Exporting. Exporting is successful, because it provides only those products which are in demand, but simultaneously with the increase in demands the requirement of the store is also required. Contract manufacturing and the Joint Venturing is also considered as an option in which the chances of product selling increases. The other organizations can easily invest in the contract manufacturing and by venturing, the customers can easily become profitable. Marketing Mix Marketing Mix is the process which is mainly defined for building the suitable identity of the product in the market. The concept of Marketing Mix was firstly defined by the Kotler. Marketing mix mainly consists of the 4Ps namely the promotion, price, place and product. The extended version of the 4 P is the 7 P in which the 3 more factors will be added .They are the people, processes and physical Evidence. The marketing mix plays a major role in the success of the product in the international as well as the local market. To identify the 4 PS in the diagrammatic form see Appendix 2 (Bennett, Coleman Co. Ltd, 2015). In the UAE, there are various sports clubs available which may be helpful in promoting the suitable accessories related to the sports. Some of the common names of the sport clubs are the Al Nasr, Dubai Club for special sports, Hatta club and many more. The first step of the Nike to maintain the marketing mix is the involvement of the Company in the activities related to these sports clubs (Nahyan, et al., 2012). For product, the organizations do not have to make the tough efforts, because due to the brand image all the customers want to purchase their product. For promotion and advertising, the company can support the event and provide the gift hampers. By the help of this, the customers get attracted towards the offers provided by the company. For pricing, the company has to plan the nominal prices, so that it becomes easier for the customers to purchase the products. For better result, the categorization of the size may be done so that the customers can find out their choice easily . For selecting the place to open the store, the Nike can easily get the suitable location, but it would be preferable if the store will open in the Malls or heavily crowded areas. The people also contribute in purchasing the products and due to the advance economic infrastructure, the demands are very high. The marketing strategy also follows various processes to promote the product. In the UAE also, various market processes are followed by the Nike. The brochures, price-list and the product appearance are included in the Physical Appearance. It can be distributed in the printed form to the customers, so that the customers can purchase the products easily.(Team, 2010). Though, Nike already adapts various methods to promote the products. The most common methods are the agreements of the sponsorship with the celebrities and the athletes, support through the college and school students who are interested in the athletics. But, every country possesses the different policies and rules and regulations, so it is essential to identify them (kasi, 2011). Similarly, with New Zealand to manage the marketing mix, the company has to plan various aspects. As the product has already got a strong brand image, so there is no requirement to introduce the product in any of the markets. In the market in New Zealand, the company has to introduce the nominal rate products with good feedback so that the customers can purchase it easily. Its not possible for the customers to purchase the product with high prices. If the product may be divided into category of school going kids, teenagers and college going students, working professionals and many more then the price can be defined easily and the promotion of the product can also become easier. To promote the product, various hoardings, advertisements and communication through the radio can be done. The other mode of publicity can also be used like promoting the sports events, schools and universities event, so that the kids and students get attracted toward the product and the retail stores gets the publicity. For locating the stores, it is essential to select the location according to the demographic conditions of the country (Hanssens, et al., 2005). The most prominent locations should be selected to open the retail store, so that it can become the center of attraction and various customers purchase the products from the store. The people of New Zealand are generally middle class to high class, so the product can only be launched according to the requirement of the customers. The different processes used in the form of the products services are also provided to the customers. Finally, for the physi cal evidences, the promotional coupons or the cash back coupons are provided to the customers, so that they can build the trust on the people. Role of Models in Marketing The models related to the marketing are helpful in defining the different marketing strategy and the methods by which it becomes easier for the organization to enter into the global or international market. Some of the common models are the value chain and discipline model, SKEPTIC Model, Life Cycle Model and many other models (ecdcus Team, 2015). These models directly or indirectly help in defining the suitable platform for the new business in the country or the city. The value chain and the discipline model will be helpful in defining the actual value of the product in the market. Whereas, the life cycle model will define the strategies related to the market from the very beginning till the end (Kerlinger, 1994). Conclusion The market strategy and the future perspectives related to the Nike are already provided above. It is essential to make the suitable marketing strategy to enter in the overseas or the international market. But simultaneously, it is recommended that the pre-preparation and the gathering of the information related to the international market are very essential. The surveys and the market reports also add as an additional feature for the information related to the market. This will definitely contribute in the success of the product in the international market. Bibliography Bennett, Coleman Co. Ltd, 2015. Definition of 'Marketing Mix'. Marketing Mix. ecdcus Team, 2015. Basic Overview of Various Strategic Planning Models, s.l.: ecdcus. Elliman, H., 2013. The Macro Micro elements of Nike. The Macro Micro elements, 12 October. Germano, S., 2013. Nikes Challenge: Staying Ahead of the Pack. Nikes Challenge, 20 September. Hanssens, D. M., Peter S. H. Leeflang Dick R. Wittink, 2005. Market response models and marketing practice, s.l.: John Wiley Sons, Ltd.. kasi, 2011. Marketing Plan of Nike. Marketing Plan of Nike. Kerlinger, F., 1994. The Role Of Marketing Research. s.l.:s.n. Lazazzera, R., 2014. How To Evaluate Market Demand For Your New Product Idea. Market Demand For Your New Product Idea , March. Lindblad, M., 2011. Internal External Factors That Affect an Organization. Internal External Factors. Mai, B. Nicholas Warmke, 2012. Comparing approaches to compiling macro and micro productivity measures using Statistics New Zealand data, Palmerston North, New Zealand: Crown. Nahyan, H. S. K. B. Z. A., H.H. Sheikh Mohammad Bin Rashid Al Maktoum H.H. Sheikh Hamdan Bin Mohammad, 2012. Dubai Sports Council Marketing Manual for Dubai Clubs, s.l.: dubaisportscouncil. Nike Team, 2016. Global Manufacturing. [Online] Available at: https://manufacturingmap.nikeinc.com/ Soni, P., 2014. NIKEs Global Markets: Top Revenue Earners. Revenue analysis for NIKE by geographical segment, December. Team, M., 2010. Marketing Mix of Nike. Marketing Mix, 06 December. Team, U., 2015. Effect Of Macro Environmental And Micro Environmental Marketing. Macro Environmental And Micro Environmental Marketing , 23 March. Tick, N., 2013. Macro and Micro Factors. Macro and Micro Factors , 01 March.

What is Darwins Theory Essay Example For Students

What is Darwins Theory? Essay Many scientists have different understandings and uses of bioengineering. Darwins Theory on natural selection has stirred up some controversies on whether or not to remain studying and researching for information on the theory. Jeremy Rifkin, a philosopher and environmental activist, portrays in his article the world will be coming to an end if we remain to use bioengineering the way that we have been. He feels it is a waste of time and money to keep researching on Darwins Theory. Where as Stephen Jay Gould, biology and geology professor at Harvard University, feels that bioengineering is a complex yet useful item in science. He believes if one can understand the history behind the theory, then it would be a useful item for future use. We will write a custom essay on What is Darwins Theory? specifically for you for only $16.38 $13.9/page Order now Both authors main view is to create a better environment for humans to live in, but have different thoughts on how to reach the better side. Gould believes Rifkin does not understand science, therefore hemisuses science for political and social purposes- or scientific racism. (Gould, 1985, pg 676)Rifkins outlook on bioengineering is not being totally against it, but as a method that is not useful. He feels that science may be misused andpointless, therefore why have scientists work day and night over projects which are pointless. He doesnt want society to spend so much money on a cause that is what he thinks is worthless. In one case, he says that evolution is a false science.The whole theory of Darwin is fake because it was created due to scientists experimenting over and over again until they came up with some conclusions. He believes scientists should not waste time on tying to find an answer, whenit isnt exact. He believes that no one knows the truthful answers unless one has lived through theera. Gould along with many other scientist disagree to that piece of information Rifkin gives. Gould believes that Rifkin doesnt understand science to the full extent. He has no knowledge or experience behind the field, therefore leading him to the wrong answers about science. Most scientists agree because research and experimentation is the way to learn about the past and future.There was also a statement that Rifkin wrote in Algeny, a book about alchemy of genes, that Gould found hilarious. Rifkin wrote about what he had seen at theGalapagos islands: vultures, condors, vampire bats, jaguars, and snakes. Rifking also wrote, it was a savage, primeval bloodletting and ferocious, unremitted battle for survival. The airwas dank and foul and the thick stench of volcanoes ash veiled the islands with a kind of goulash drape. (Gould, 1985, 682) He gave a very harsh, scary description of the islands. Gould laughs and believes Rifkin has never set foot on the islands. Gould says the total opposite of the environment and physical description of the Galapogas. He says it is a beautiful and there are no harmful animals at the location. Rifkin doesnt totally disagree on science, but is making many false accusations. Hr loves science, but critics believe some of view points against evolution and Darwins theory do not have enough understanding behind them. Gould believes that Rifkin doesnt comprehend or have enough facts and information onthe subject to make a honest opinion. He feels that Rifkin just looks straight and wont look to the side, where he could find deeper information. Many scientists and critics do not appreciate Rifkins rambling on about science and saying things he doesnt know. Rifkin feels he has a say in anything, and these are his opinions on the matter at hand.

Hung Liu Artistic Work and its Contribution to Human Life

Hung Liu Artistic Work and its Contribution to Human Life Introduction Born in 1948 in China, Hung Liu is a famous Chinese-American artist who uses her paintings to present themes like gender, culture, politics, and war. Hung acquired her skills in the field of art from the Central Academy of Fine Art in Beijing, where she acquired a Bachelors Degree in Art, and later got a masters degree from the University of California.Advertising We will write a custom research paper sample on Hung Liu Artistic Work and its Contribution to Human Life specifically for you for only $16.05 $11/page Learn More Hung uses themes like gender and culture to explain the challenges that women and young girls experience globally. In addition, Hung emphasizes the importance of her themes using paintings, which are very practical in presenting her themes. The fact that Hung is among the early immigrants to the United States gives her a firsthand experience of the gender disparity and racism. Thus, Hung is very vocal on aspects that focus on women, politics, culture, war, environmental crisis, and struggles of immigrants (Fichner 532). Moreover, the research also conducted through an interview with a colleague (Chiang Lee), who is a Chinese American, concerning his perspective of Hung’s paintings. Therefore, the research paper examines how Chinese-American artist, Hung Liu, addresses themes such as gender, racism, politics, culture, war, and immigrant struggles. Gender Discrimination Hung uses her fine works of art to explain the experiences that women and girls go through in their lives. In her famous work titled Goddess of Liberty, Hung employs imagery to demonstrate the effect of gender parity. Moser explains that the paintings of Hung show women who have been bound on the feet to highlight the challenges that the women encounters globally (80). Hung outlines the theme of gender discrimination from historic periods and stresses her historic presentation by using concubines of emperors to demonstrate that the issue of gender discrimination affects both medieval and modern women and girls. In her assertion, Hung argues that the emperors’ concubines wore masks to symbolize the authoritarian nature of men, who define the roles of the women. Moreover, Hung adds three cages of birds hanging on her painting to emphasize on the effects of gender discrimination. From a personal interview, Chiang explains that although discrimination against women has reduced compared to historic times, some individuals still perpetuate the vice. Advertising Looking for research paper on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Figure 2: Mother and daughter (Moser 94) Immigrant Struggles Another theme that Hung addresses is the immigrant struggles, which explains the dilemmas that Chinese immigrants who came to the United States in the mid-nineteen century experienced. According to Hung, many Chinese immigrants encountered different lifestyles and cultures in the United States. Therefore, most of the Chinese immigrants adopted the foreign cultures and compromised their native cultures. Some of the paintings used by Hung to explain the vital nature of culture include the portraits of Chinese self, Buddha’s hand, the rainmaker, and the controversial fortune cookie that symbolizes the importance of Chinese culture. The implication of her cultural paintings, which includes the fortune cookie, shows the vitality of culture from Hung’s perspective (Moser 83). Hung uses her artistic skills to encourage appreciation of native culture and lifestyles of Chinese people living in the United States. In the aspect of immigrant struggles, Chiang explains that since the lifestyles and cultures of people in the United States are different from Chinese lifestyles, many immigrants from China experienced immense challenges in the process of assimilating into the American culture and preserving their culture. Figure 2: Old Gold Mountains (Moser 92) Politics Hung addresses the theme of politics using her homeland of China. From her paintings, Hung demonstrates the importance of good politics and governance.Advertising We will write a custom research paper sample on Hung Liu Artistic Work and its Contribution to Human Life specifically for you for only $16.05 $11/page Learn More By using images of Chinese slaves taken captives in Japan after the Second World War and women working on dry fields to recover the lost glory of the Chinese republic, Hung depicts the need for states to exercise good governance and healthy politics. Using numerous wall paintings that are eye-catching and appealing, Hung outlines the past and present political status of China (French 23). In addition, to enhance the effectiveness of her paintings concerning the present political nature of her home country, China, Hung applies metaphors and figures of speech. Hung uses the figures of speech and me taphors to explain that the political system of China has challenges in terms of political balance. According to the interview, Chiang explained that although China is progressing politically, the country has to institute a number of policies to advance its political system. Racism Hung uses most of her paintings to show feelings, operations, and activities that individuals undertake in their daily lives. Since Hung is a Chinese American artist, some of her images depict things that concern her past life in the United States when the vice of racial and gender discrimination was highly pronounced. Although Hung experienced many instances of racial disparity, however, she used her images to demonstrate the critical nature of living together like brothers and sister irrespective of race. Whenever Hung encountered a situation, she would try to retain it in history using imagery. A good example of artwork that Hung used in addressing the issue of racism focused on the Chinese living in S outh Carolina. According to Guzman, Hung’s images are very practical in the study of racial discrimination practiced by some Native Americans during the 19th and 20th centuries (46). From the personal interview, Chiang notes that since Hung was a woman from China who travelled to the United States during the period characterized by high levels of discrimination basing on gender and race, her vulnerability to discrimination was high. Figure 3: A sketch that demonstrates the need to take care of each other as brothers (Moser 82)Advertising Looking for research paper on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Culture A number of paintings designed by Hung comprise of fine images that display rich and unique Chinese culture. In her artistic works, Hung displays both the past and the contemporary cultures of Chinese. Remarkably, her artistic works are multicultural, as she incorporates both Chinese and American cultures. The main motivation of multicultural paintings is her experience in the United States and the need to help young Asian Americans, who experienced cultural dilemmas. Moreover, most of her paintings that focus on Chinese culture are born out of traditional Chinese education, which is the foundation of her present artistic skills (Desmond 23). The contribution of Hung’s traditional Chinese education is evident from the majority of her images that either have their basis on Chinese photographs from the past or depict Chinese history and culture. The findings from the research also reflect a similar response, as Chiang states that Hung tried very hard to use her painting skills to educate individuals concerning Chinese culture and encourage the Native Chinese to appreciate and love their culture. War War is another theme that Hung addresses using her paintings. Most of the paintings that she designed show Chinese slaves captured by Japanese soldiers after the Second World War and the images of Chinese women working on dry plantations to recover the glory of China. The painting ‘By the Rivers of Babylon’ that shows refugees at the banks of a river running away from war is a good example of how Hung uses imagery to keep historic events alive in the minds of people. Since Hung spent most of her tender age living in China during the period when wars and revolutions were frequent, she uses some of the images to demonstrate the actual state of affairs to many individuals in the United States and globally. According to the research, it is clear that images of Hung educate many individuals on issues that touch on war and its implications (Ress ler 212). Chiang states that through the paintings of Hung, he had acquired a lot of information concerning war, especially in the Asian continent. Figure 4: By the Rivers of Babylon (Moser 95) Conclusion The famous works of art displayed by Chinese-American artist, Hung, are very important and practical in the study of historic events that have shaped human life. The paintings designed by Hung are appealing and attractive since she uses streaks and shadows in enhancing reality of images or photographs. Some of the major themes that Hung addresses include gender discrimination, immigrant struggles, politics, racism, culture, and war. Additionally, the interview with a colleague (Lee Chiang), who is a Chinese American, highlights the relevance of Hung’s artistic works not only to the past society, but also to the contemporary society. The themes addressed by Hung in her paintings bring to the fore the challenges that human beings encounter in their daily activities. Therefore , Hung’s paintings and images have an enduring influence as they touch on issues of the contemporary world. Chiang, Lee. Personal Interview. 8 Feb. 2014. Desmond, Kathleen. Ideas About Art. New York: John Wiley Sons, 2011. Print. French, Stephanie. In Plural America. New York: Hudson River Museum, 2012. Print. Fichner, Lois. Understanding Art. Mason: Cengage Learning, 2011. Print. Guzman, Rene . Summoning Ghosts: The Art of Hung Liu. California : University of California Press, 2013. Print. Moser, Joann. â€Å"Interview A Conversation with Hung Liu.† Chicago Journals 25. 2 (2011): 76-103. Print. Ressler, Susan. Women Artists of the American West. McFarland, 2003. Print.

Principles & Practice of Nursing Adults & Sciences applied to Adult Essay

Principles & Practice of Nursing Adults & Sciences applied to Adult Nursing - Essay Example There are various sources of pain. In the same manner there are different types of pain experienced by normal human being. In today’s modern world, people can also have varied reactions to pains depending on the source or type of pain and other external factors such availability of medicine, or medical practitioners or the capability of one’s body to disregard the pain. With the intensity of effect of the pain into man’s psychological, physical and physiological well-being, it is then important to understand the pain and pain management’s life and behavioral sciences’ point of view. The results of this study will prove to be beneficial to practitioners in the medical field such as the nurses and/or the nursing students. Information that will be gathered in this study will help such practitioners in understanding the patients very well, the kinds of pain they may be into, and how to assist them when they are in pain. The results of this study will, of course, ultimately play an important role both in the nursing profession and the patients as well. This research undertaking will also be significant to educational institution. Teachers and/or educators of the aspiring medical practitioners can use this research paper as a reference material in imparting knowledge to the students. The data gathered in this paper can serve as a good source of information for the aspiring medical practitioners, such as the nurses, in how they will handle their future patients. Lastly, this paper will be very useful for other or future interested researchers who will be inclined to study topics related to this one. This cans serve as a guide or basis for them on how they will go through with their own research. The results from his study can also be used as a good reference point for their own research undertakings. This study uses the reviews and

Analysis of Annual Audited Report for Boeing Corporation Assignment

Analysis of Annual Audited Report for Boeing Corporation - Assignment Example Over its eventful history, the company has been responsible for a number of innovations like the Boeing B-1, B-8 and Monomail, Model C, Boeing 80 and the 737. Boeing earned a profit of $4.018 billion for the year ended December 30, 2011 and had total assets of $79.986 billion on the same date. Since 2005, the company’s Chairman, President and CEO have been W. James McNerney Jr. The company has a total of 164,545 employees worldwide and the top 1.5 % of them go through the Technical Fellowship program, which sets the technical direction for the company. We will now move on to the analysis of Boeing’s financial statements as given in their Audited Annual Reports for 2011. Their accounts have been audited by Deloitte & Touche LLP, one of the Big Four accounting firms in the world. The report is unqualified and this means that Boeing Company has met the financial standards for record keeping and presentation as required by the FASB and other relevant authorities. Analysis o f Net Income and Cash Flows According to the financial statements for the year ended 30 December 2011, Boeing has reported net income from sales of products and services for fiscal year 2011 of $ 4.018 billion. According to their Consolidated Statement of Cash Flows, cash provided from operating activities for 2011 was $5.844 billion (Boeing Annual Report 2011, 55). The difference between the two numbers can be explained on the basis of accrual accounting principles where revenue is recognized when it is earned and expenses are recognized when they are incurred (Porter & Curtis, 2013). Meigs, Meigs and Meigs further distinguish the importance of assessing operating activities through the measure of operating cash flow. Using accrual-based net earnings can lead to ambiguous performance indications, unless a company can convert its revenues/profits into cash (Meigs et al., 1995). Thus from a comparison of Boeing’s net earnings and net cash from operating activities in 2011, it can be concluded that the company is effectively converting their profits into cash. Ratio of Net Income to Net Revenue Looking further at the Consolidated Statement of Earnings, the following figures give a comparison of Boeing’s Net earnings to Net sales for the three years ending in December 2009, 2010 and 2011 respectively. All dollar amounts have been shown in millions: 2011 2010 2009 Net Earnings $4,018 $3,307 $1,312 Net Sales 68,735 64,306 68,281 Ratio 5.84% 5.14% 1.92% (Source: Boeing Annual Report, 2011) Wood and Sangster (2008) state that an efficient business is one who can keep the costs of providing their products or services relatively low compared to their selling price of those products or services. That said, the numbers in the above table are indicative of a fairly efficient business. While Boeing’s net sales had decreased from $68 billion in 2009 to $64 billion in 2010, yet the company managed to increase its net earnings from $1.3 billion to $3.3 bi llion over 2009-2010. The net sales and net earnings both show an increase in 2011 being $68 billion and $4 billion respectively so the company has once again done well Company Assets A further inspection of the Boeing Company’s Consolidated Balance Sheet for 2011 shows that their three largest assets are Inventories ($32.24 billion), Cash and cash equivalents ($10.049 billion),

Brown vs. Board of Education Personal Statement Example | Topics and Well Written Essays - 750 words

Brown vs. Board of Education - Personal Statement Example It was the case of Oliver Brown that brought an end to many of the hardships that the blacks had faced over time. Oliver Brown’s daughter had to travel a long way to reach her black school although a school was located nearby and this made Brown file a suit against the Board of Education for the rights. The case was a breakthrough in the American history as the blacks were allowed to study with the whites and the process of integration started. This case was very important in the history of blacks as it ended a long feud between the two races. In my belief this case helped the blacks to reach a position in the history of United States which they would have never been able to. Rosa Parks Civil Rights Movement Rosa was an educated lady who took part actively in the civil rights movement. She played the role of ignition in the civil rights movement and was one of the first blacks to take a stand against the government. Rosa worked as a seamstress in Montgomery Fair Department Sto re. Buses in the mid twentieth century had some restrictions for the blacks. ... Three of the black passengers moved except for Rosa Parks who was later arrested and fined for her misconduct. It was this incident which finally broke out the black community and they launched a boycott against the Montgomery Bus Services. The boycott lasted for 381 days and it was quite successful as the segregation laws were lifted. In my opinion Rosa Parks played a pivotal role in reviving the integrity of the blacks in the region. She united the blacks and ignited a civil rights movement against the government. In my belief it was her because of whom the civil rights movement began for reviving the rights of the blacks. Twelve Angry Men Twelve Angry Men was a play directed by Reginald Rose which later on became a movie. The play revolves around a young man who is about to be charged for the murder of his father. In United States a jury consists of many judges who are to decide whether a person is guilty or not. If a unanimous vote for guilty comes up for the person then he is ac cused otherwise the trial is known as mistrial. In this case the sentence for being guilty would result in a death penalty. The jury of twelve members then sit in a room to decide whether the kid is guilty or not and most of them come to the conclusion that the person is guilty because all evidence points at it. Only one of the members decides to vote against it and a mistrial occurs. In my opinion the play points out to the way a judgment occurs in the trial. The personal feelings of the jury may come in the way when deciding about the person who is being tried. The play points out the irregularities in the system of justice and how it may lead to wrong convictions at the wrong

Philips Sense And Simplicity

Philips Sense And Simplicity The case describes the challenge faced by the CEO and newly hired Chief Marketing Officer to reposition the Philips brand and drive the organizational changes to support the new vision. Central to the version was the Sense and Simplicity marketing campaign, which came to embody a whole new way of doing business at Philips. The primary target of the Sense and Simplicity campaign was customers aged 35-55. Philips was not thought of as a cool and attractive brand by Generation Y consumers. Philips must rewire the Sense and Simplicity campaign for the Generation Y market. Answer the following questions- a). The results revealed that consumers across various countries seek simple technology, i.e., technology without hassles. In this background, how did Philips utilize its technological strength to connect with the customer? Philips has a brand promise of sense and simplicity and they differentiate themselves through their innovation process, the way in which they develop customer relationships and the focus from their own staff on providing a superior experience related to customer. But with the impact of Social Media becoming the most important activity on the web, they have identified that there are many areas into which they must expand their horizon to keep the customer promise fresh and focused. About more than 200 million users joined facebook in a single year and 34% of bloggers blog about products and brands. In this environment its not enough to know that this is happening you need to know what people are saying and you need to find the best way to react. With only 14% of consumers trusting advertising, companies need to be reaching and reaching positively the 78% of consumers who give and rely on peer-to-peer recommendations. First thing is to take note, and then the service teams can ENGAGE with and supply SUPPORT to the clients. Mainly where there is negative response, the plan is to change this into positive advertising. Likewise to other companies such as Apple and Dell, Philips is also driving channels for peer-to-peer support. More than 50% of question from customers are answered by other customers. All of a sudden its not just a conversation; its a community of support and commitment. Effectiveness on the whole is measured using very simple KPIs (upholding the brand statement) and the main focus is on the delivery of true support. Today Philips provide products and services in three main areas: Healthcare Philips is the leader in top-of-the-range medical diagnostic equipment, helping surgeons in the battle against heart disease and cancer. Progressively more consumer health and well-being have also become a focus. Philips Healthcare is using Net Promoter and Social Media strategy to revolve health-care into human-care through the approach of active listening. They unite social media streams to NPS strategies to distribute a holistic experience for their customers. Supervision comes from a global level but delivery, execution and empowerment is based at the local level. Even as Marketing makes the promise to the customer, the Service association is then liable for keeping the promise. And the Social Media approach is part of delivering on the promise. Lifestyle Philips innovates in their lifestyle segment with their Ambilight TV and DVD recorders. The company has recognized a leadership position in lighting and has introduced electrifying new products such as the Senseo coffee concept. Technology Philips semiconductor and lighting products are embedded in the cars we drive, in the offices where people work and in sports stadiums. Philips proves its presence at world level; it illuminates monuments such as the Pyramids, the Eiffel Tower and events like the 2004 Olympics in Athens. Philips Electronics has unveiled its newest brand movement, which focuses on bringing the impression of simplicity more rapidly to customers around the world. Building on the companys sense and simplicity brand positioning, the drive focuses on prominence the benefits offered by simplicity, as well as allowing consumers to openly experience simplicity first hand. The new drive spans TV, print, online and outdoor media in 10 markets across the globe China, France, Germany, U.K., U.S.A., Brazil, Russia, The Netherlands, Italy and India. The drive will also see Philips spread out on the creativity and uniqueness that has already been applauded for new ideas that advance the consumer experience, such as the sole sponsorship of CBSs 60 Minutes, a agreement to bring the contents pages of Time, Fortune, People and Business 2.0 to the first four pages of the magazines, and allowing visitors to access premium content on the Wall Street Journal and ESPN websites for free. To widen the envelope further outside traditional advertising means, Philips most recent campaign will also comprise experiential marketing activities for the first time in each of the countries to help allow customers to fully understanding simplicity in action. Some of these activities will comprise Simplify New York which will provide New Yorkers with free access to the premium online service from The New York Times, free copies of the magazine, The Week and a set of online tools to make their daily lives easier; the launch of SimpliCity.com, a website (www.philips.com.br/simplescidade) which will supply people in Sà £o Paulo and Rio de Janeiro with the first central online resource to access and share valuable information and tips that simplify life in these cosmopolitan cities; and a Simplicity Squad in Canada providing customers with free vouchers for products and services to simplify their lives, as well as activities in other markets. To promote the discussion and debate about simplicity, Philips is also sponsoring an online forum to let people from all over the globe to voice their opinions and share their experiences of simplicity. The www.livesimplicity.net discussion forum allows people to contribute to online discussions and also begin thought of their own about simplicity in areas as varied as travel, business, communication, health and wellness, and technology. The site gives everybody a opportunity to have their say, interact with others and discuss problems. It is hoped that this interactive dialogue will contribute to helping find the solutions to meet future needs. b). New products, new services, new solutions, business creation, strategy, research, brand architecture, contact with customers everything must be driven by the brand positioning. What internal changes did Philips initiate, to link its processes with the theme of Sense and Simplicity? Sense and simplicity characterize the whole thing that Philips does and reflects that it is market oriented i.e. everything is intended to meet consumers needs and is based on customer insights. For more than a century, the company has been interacting with people in their daily lives. More than a million Philips products are purchased each day. It is trusted as one of the worlds top brands, with an incomparable understanding of how people interact with technology. Philips was established in 1891 and made lightbulbs an easy product. Right through the years the company enlarged its portfolio into technology products that became too complex for most users. When Philips realized this, it determined to make life easier and so launched a brand repositioning all about simplicity. The term positioning refers to where products and brands are located in a market. What is more crucial is where consumers see such products/brands being located in the market. For example, customers might see products as giving good value or poor value for money. They may associate a brand with high quality or low quality. It is key to carry out market study to spot suitable positions to take in the market. A suitable position is one that suits customers necessities. The term repositioning refers to a cognizant strategy to alter the site of products/brands in the market. The new best position should be based on market research. How Philips repositioned itself sense and simplicity is the brand guarantee that Philips has recognized through its research as the best one to take. Since the launch Philips has made immense improvement. This has been recorded by achieving milestones down the route. Excellent examples are the creation of a Simplicity Advisory Board (SAB) and the launch of a range of thriving products such as Senseo ®, a coffee machine that is stylish and simple to make use of. Creating a repositioning strategy A responsible strategy The stages involved in moving a product are: carrying out research to find out the weaknesses of the preliminary position researching a right track to take Creation plans and taking actions to improve the position. A difficulty that faced Philips in 2003 was that its media investment was somewhat unfocused and was spread thinly among too many different product segments. The table shows just four product areas and the target audiences for each, which were being addressed. In addition Philips products were marketed beneath lots of names, using a range of dissimilar advertising approaches. It was no wonder that there was great uncertainty in customers minds. The challenge in front of Philips, therefore, was to generate a clear vision that would help the company to reposition itself and all of its linked brands. A brand promise was then set out that is clear and easy to follow. The brand promise is sense and simplicity. In the recent high-tech age, consumers are faced with a lot of hard product choices. What most of us want are clear-cut communications about the settlement that these products will provide for us. This is as true of medical professionals ordering brain scanning equipment for a hospital as it is when you or I want to buy a light bulb, electric toothbrush or cordless kettle. Three main elements This is why the brand promise sense and simplicity is so significant to Philips. Creating consistency and direction In order to move ahead it was crucial to recognize the key issues. The difficulty facing the company was lack of loyalty and direction. Resources were being spread too thinly across too many products, with developments in numerous countries. Decision making within the wider Philips organization had develop into patchy. This was plain to see there were in addition many products, too many markets and a lack of consistency in advertising. For the customer it was tough to tell what was and what not a Philips product was. Meeting customer needs The first challenge was to modify the Philips image. This was built about sense and simplicity. The message that Philips is getting across at present is that the whole thing it does is focused on meeting customer needs. The entire thing that Philips does now is based on this concept. The message is spread through the organisation, making sure that all business processes are founded on sense and simplicity. Everybody who comes into contact with Philips, whether they are employees, customers, shareholders, suppliers or other stakeholders, should observe this brand promise. For example, it is publicized in the company logo and all the company operations from top to bottom. Sense and simplicity is shown in all the new products that Philips develops, as well as in existing ones. When the company designs a latest electric kettle, its concern is to offer a state-of-the-art, easy-to-use product. The same principle applies to medical equipment, flat screen TVs, and food mixers and so on. New Philips products are: advanced based on market leading technologies designed around you based on the result of careful customer research Easy to experience easy to use. Philips is also looking at all of its existing products to make sure they fit the wants of sense and simplicity. The third key element of sense and simplicity is communications. All Philips exchanges should be easy to understand. The message given is directed at the target audience and is simple to follow. One of the key ease milestones has been the launch of the Simplicity Advisory Board (SAB). This is a think tank of independent experts from the fields of information technology, healthcare, fashion, design and architecture. It has been able to give an outside-in view of what simplicity means and how this can be legal across the organisation. The members of the board were selected for their wide ranging knowledge and expertise. Illustrating the strategy products Philips image We can demonstrate the new repositioning strategy by taking the example of several of the high-tech products that Philips has just worked on. A good example of this is Senseo ®. Senseo ® Coffee System has been developed through a joint venture between Philips and Sara Lee, a Fast Moving Consumer Goods (FMCG) supplier. The key aspects of Senseo ® are: cool design easy-to-use technology Amazing coffee. Between 2001 and 2005 more than 10 million of these coffee machines were sold in eight countries an impressive total. The product embodies what Philips is trying to achieve in everything it does. This is to join an exciting state-of-the-art product with simplicity. The coffee makers are combined with Douwe Egberts Senseo ® coffee pods to give customers the taste they want. Recently Philips launched its own Simplicity Event. This provided Philips with a prospect to share, with stakeholders, how far it has come in its assurance to sense and simplicity. Products that already deliver this promise were exhibited, together with living prototype demonstrations of how Philips envisions simplicity in the future. Senseo ® is one example of sense and simplicity in action. Communicating sense and simplicity At the heart of business achievement is good communication. This means sending messages from individuals or organisations to others (receivers). Good contact involves: communicating a brand promise, in this case sense and simplicity in a clear and easy to understand way to the right target audience Using the right media. There are a number of ways that Philips does this: As it is a worldwide company, it is essential to direct contact from the centre. This ensures that the Philips message is conveyed consistently. Philips believes that there should be a single insight for each product (not mixed messages). All innovative work carried out by advertising agencies must be based on the sense and simplicity promise. Television and print (for example, magazine) adverts are offered in a standard way at least three Philips adverts in a single magazine in a campaign that might last for eight publications of the magazine.

The History of the Internet :: Technology Computer Essays

The History of the Internet The Internet is the latest and most powerful invention that has expanded the world’s communication. It has greater effects on our civilization than any other previous inventions. It has reached every corner of the globe. It has interconnected the world and created an electronic village. Unlike any previous human inventions, the Internet is a wide common resource for all people. Anyone can say whatever he/she wants to say and this can be heard by anyone else with access to the Internet. Cairncross (2001) states â€Å"never has anyone invention shot from obscurity to global flame in quite this way† (p.75). According to Cairncross, in 1990, only a few academics had heard of the Internet. In 1995, it was possible to write a book on the future of the computer and communications industries without mentioning the Internet. However, by 2000, â€Å"perhaps 385 million people around the world had acquired a new global source of information on a giant scale† (p.75). Thanks to the Internet, the 21st century people live in a world-wide community. In this community, there is no domination of one language or culture over another. Nothing can govern the type of information permissible on the Internet. The Internet has really become important for all of the people in the world. In order to understand the evolution of the Internet, a short history of the people and communities that brought the Internet may be useful as well as essential. In the following paragraphs we will provide a brief introduction about the history of the Internet; why it was started and how it came to be. Before the Internet, personal computers did not exist. The size of the computers was very large. At that time, these giant computers â€Å"cost hundreds of thousands of dollars, filled entire rooms, and they were very complicated and very expensive to run† (Wolinsky, 1999, p.7). In 1957, there was a great deal of tension between the former Soviet Union and the United States. Although the two countries were not involved in a real war, the US government was concerned about a possibility of a nuclear attack. This period is known as the Cold War. After the Soviet Union had launched the first space satellite, Sputnik, on October, 1957, the US government decided to catch up with the Soviet Union technology. It managed to â€Å"connect major computing centers around the United States so that they could work together and communicate† (Wolinsky, 1999, p. The History of the Internet :: Technology Computer Essays The History of the Internet The Internet is the latest and most powerful invention that has expanded the world’s communication. It has greater effects on our civilization than any other previous inventions. It has reached every corner of the globe. It has interconnected the world and created an electronic village. Unlike any previous human inventions, the Internet is a wide common resource for all people. Anyone can say whatever he/she wants to say and this can be heard by anyone else with access to the Internet. Cairncross (2001) states â€Å"never has anyone invention shot from obscurity to global flame in quite this way† (p.75). According to Cairncross, in 1990, only a few academics had heard of the Internet. In 1995, it was possible to write a book on the future of the computer and communications industries without mentioning the Internet. However, by 2000, â€Å"perhaps 385 million people around the world had acquired a new global source of information on a giant scale† (p.75). Thanks to the Internet, the 21st century people live in a world-wide community. In this community, there is no domination of one language or culture over another. Nothing can govern the type of information permissible on the Internet. The Internet has really become important for all of the people in the world. In order to understand the evolution of the Internet, a short history of the people and communities that brought the Internet may be useful as well as essential. In the following paragraphs we will provide a brief introduction about the history of the Internet; why it was started and how it came to be. Before the Internet, personal computers did not exist. The size of the computers was very large. At that time, these giant computers â€Å"cost hundreds of thousands of dollars, filled entire rooms, and they were very complicated and very expensive to run† (Wolinsky, 1999, p.7). In 1957, there was a great deal of tension between the former Soviet Union and the United States. Although the two countries were not involved in a real war, the US government was concerned about a possibility of a nuclear attack. This period is known as the Cold War. After the Soviet Union had launched the first space satellite, Sputnik, on October, 1957, the US government decided to catch up with the Soviet Union technology. It managed to â€Å"connect major computing centers around the United States so that they could work together and communicate† (Wolinsky, 1999, p.

Comparative Effect of Demonstration and Guided Discovery Instructional Method Essay

Teachers are increasingly facing serious instructional challenges as the diversity of students within each class room continues to widen. Patterson(2002) noted that within each classroom student of a wide academic range with different labels such as gifted, fast learners, average learners, slow learners and the low learners all face their teacher daily with full hope that their need will be met. The conventional teaching method seems not to have adequately equipped instructions with contemporary view of students. Intelligence and their vast learning capacities (Campbell and Campbell,1999). These major challenges occur mostly in Technical Education. Uwaifo (2005) defined Technical Education as the acquisition of skills and techniques in choosing occupation or profession to enable an individual earn a living. Technical Education offers various courses or programmes which includes Woodwork, Plumbing, Building, Metalwork, Carpentry and Joinery, Auto mechanics, Metal fabrication, Drafting, and Electrical installation work. All this courses are offered in Technical Colleges but these study is going to be based on Electrical installation. Technical Colleges are regarded as the principal vocational institution in Nigeria. They impact full vocational training, with the intent to prepare students for entry into the various occupations (Okoro,1993). The products of these institutions are employed as operatives, artisans, and craftsmen in industries. Grant(1979), however maintained that Technical College Education is based on the fundamental of the industrial production, he averred that the main objectives of Technical College Education is to make students familiar with most important branches of production in an industry, commerce, imparting of skills and practical competencies in handling of tools, materials and generally equipping the students with both theoretical knowledge and work habits. Technical colleges provide students with vocational competencies needed in various disciplines of producing skilled personnel needed for provision of the maximum economic security (Atsumbe,2002). One of the areas where technical colleges equip young people is in the field of Electrical Installation. Electrical installation is the aggregate of all the process involved in wiring a house, maintaining and repair of electrical equipments, machines and appliances. The graduates of technical colleges should display sound practical skills in electrical installation. An electrical installation craftsman is required to know the procedures of installation as well as causes and control measures to minimize dangers inherent in electricity use, in addition, standardized regulations, safety rules, requirements and code of practice for a safe and efficient electrical system installation provided by the appropriate regulatory bodies. Therefore for electrical installation programme to adequately meet the societal expectations at this computer age, teaching needs to be improved; this improvement includes selection of appropriate and more effective teaching methodology. Teaching and learning is a process that includes many variables. The variables interact as learners work towards their goals and incorporate new knowledge, behaviours and skills that add to their range of learning experiences. A teaching method comprises the principles and methods used for instruction. Commonly used methods in technical education include Lecture method, Demonstration method, Project method, Guided discovery method e. t. c But this study will be narrowed to only Demonstration and Guided Discovery method. Demonstration method is commonly used to teach operations in technical education this method helps the teacher to explain the steps involved in a lesson or an operation while teaching them(Oranu,1994). Demonstration involves showing by reason or proof, explaining or making clear by use of examples or experiments to conceptualize students knowledge. Guided discovery is largely unstructured situational method of teaching whereby students are permitted to find solutions to problem on their own or at their own pace, often jointly in group activities under the guidance of the instructor. The student receives problems to solve, but the teacher provides hints and directions about how to solve the problem to keep the student on track (Mayer,2003). This study is carried out to ascertain the effectiveness of each teaching methodology on students practical skills in electrical installation in Technical Colleges.

Operations Management – Core Capabilities

Review core capabilities. Core capabilities are critical issues in operations management. Why are core capabilities an asset? Are there any instances in which a firm’s core capabilities can be a liability rather than an asset?In general, core capabilities are an organization’s key ability that sets it aside from competitors. According to Qfinance, the definition of core capabilities is a key ability or strength that an organization has acquired that differentiates it from others, gives it competitive advantage, and contributes to its long-term success (Qfinance, 2009). Core capabilities are essential to operations management by contributing to an organization preforming its business activities at a higher level of efficiency on a consistent basis, which are critical to their competitive position in its market. An organization can attempt to dominate its field by focusing on their core capabilities.Core capabilities are an asset in operation management through providing an organization the opportunity to produce profits. Resources and core capabilities are the backbone in which an organization can add value through creating and executing strategy in order to earn reasonable returns and accomplish a competitive advantage (MSG, 2013). Resources are contributions to an organization’s operations. These could be employees, financial, technology, or organizational resources. The more valuable, unique, and specialized the resource is, the more likely the organization will achieve it core capabilities. Core capabilities are all about an organization’s ability to incorporate its resources in an attempt to utilize them more effective and efficiently, as well as distinguish itself from its rivals, which ultimately leads to a competitive advantage.Once established, core capabilities allow an organization to gain a sustainable competitive advantage. However, there are some drawbacks with core capabilities. One factor regarding core capabilities th at could lead to a liability rather than an asset is that core capabilities cannot stay the same over time. An organization would need to adjust its core capabilities in order to adapt to market changes and the environment. Core capabilities  are unique sets of skills that confers competitive advantages to a firm, in which rivals firms cannot easily duplicate them (Swink, Melnyk, Cooper, & Hartley, 2013). If an organization’s core capabilities are stagnant over time, then they won’t be able to get ahead of the competition and stay ahead.

Spain all in spanish essays

Spain all in spanish essays Espaneos de la Bahà ­a de Biscat. Es el este del Ocano Atlntico y el oeste de las Islas de Balearic. Espas que la mitad del paà ­s se compone de monta Espal tiene un papel en normas de gobierno. El primer ministro es llamado al presidente del gobierno en Espas de 500 miembros. Espan dos sistemas del tribunal, civil y militar, los Jueces deciden todos casos. Juan Carlos lleg a ser Rey de Espal jugaron un papel magnà ­fico al cambio Espa Durante los dà ­as tempranos de Espa mucho del paà ­s. Ellos cultivaron y construyeron las aldeas y los pueblos. Algunos de estos pueblos desarrollados en las primeras ciudades en Espa a establece las colonias y llev un comercio que prosper. Celtics y los romanos vinieron tambin a Espa durante las guerras de Punic y les tom 200 a tambin Portugal. Los alemanes invadieron tambin Espan Muslims. La invasin comenz en 711. Muchas gente espa a ser Muslim como resultado de la ...

History of the New York Police Department Essay

History of the New York Police Department - Essay Example Departments within the forces that had been incorporated into the NYPD included the New York Police [which formed the bulk of NYPD], Brooklyn Police Department, Brooklyn Bridge Police, Long Island City Police Department, the Park Police [also known as Central Park] and the Telegraph Bureau. The Telegraph Bureau is the forerunner of the present day Communications Division. Over the time, these departments and units expanded and divided as they became more specialized, to the point that presently, NYPD has more than 300 units. In a closely related wavelength, the framers of the Charter punctiliously included language in the document to ensure that no political party could muster control of this police department for its own purpose. John McCullagh served as first commissioner of NYPD. At the time, the NYPD has grown to incorporate several departments and special units such as anti-organized crime unit, Emergency Service Unit, harbor patrol, K-9, bomb disposal unit, air support, counterterrorism, air support, anti-gang, criminal intelligence, anti-narcotics, public housing unit and public transportation unit. The New York City Housing Authority Police Department and the New York City Transit Police were made part of the NYPD in 1995 (Vitale, 290-92). The Demographics That Informs NYPD’s Services According to Weiss, the size of New York bespeaks the size of NYPD’s duties and roles. This is because NYPD does not only serve New York City, but also the larger geopolitical expanse which is New York as a state.

Critical dairy entry Essay Example | Topics and Well Written Essays - 1000 words

Critical dairy entry - Essay Example From the initial scenario that was presented in the noted lecture, one was so engrossed on the potentials for applying psychology in promoting children’s and young people’s inclusion into social circles. Theoretical Framework Spurring Interest In the course of pursuing one’s academic program, an article written by Fallon, Woods and Rooney (2010) entitled â€Å"A discussion of the developing role of educational psychologists within Children’s Services† provided the impetus for spurring enthusiasm in this endeavor. The authors initially presented a brief historical background on the origin of the role of educational psychologists (EPs) in the public educational system in the United Kingdom. Likewise, various other researches on the role of EP as it evolved were mentioned; in conjunction with reportedly increased core functions and work contexts (Fallon, et al., 2010, p. 4). In addition, with increasing news and events that focus on disturbing violence and abuse afflicted on children (either directly or indirectly), there is a paramount concern for EPs to intensify applying psychological frameworks to immediately identify the need for intervention and to prevent serious repercussions that could lead to injuries or even death. Other readings that provided greater interest and understanding on the subject included the following: (1) Robinson & Dunsmuir’s (2010) â€Å"Multi-professional assessment and intervention of children with Special Educational Needs in their early years: The contribution of educational psychology† which was published in the Educational and Child Psychology focused on delving into ways in which EP’s â€Å"participation in multi-agency teams in Children’s Centres presents opportunities to extend involvement with young children and contribute to high quality assessment and intervention† (Robinson & Dunsmuir, 2010, p. 11); (2) Byrnes’ (2012) study which was published in t he Educational and Child Psychology, and entitled â€Å"Educational psychologists in the community: Supporting parents of children with Down syndrome through times of transition† presented concerns in â€Å"six subtasks, all of which had a focus on engaging with parents at times of transition: transition from education, transition between schools, development of a database, early years groups, youth groups, and parent forums† (Brynes, 2012, p. 82); and (3) Hobbs, et al. (2012) article entitled â€Å"The professional practice of educational psychologists: Developing narrative approaches† also published in the Educational & Child Psychology and presented pertinent issues relative to providing a â€Å"a brief overview of narrative therapy and then sets out to illustrate how narrative approaches have been applied by Darlington Educational Psychology Service (DEPS) using examples of work with individuals, groups and systems† (Hobbs, et al., 2012, p. 42). Throu gh the concepts, applications, cases, and scenarios learned from these studies, in conjunction with the theoretical framework appreciated in Cline and Frederickson’s (2009) Special Education Needs, Inclusion and Divesity, the subject enabled one to gain an in-depth understanding on the relevance of EP in addressing distinct and special needs of diverse children in varied scenarios and challenging cases. Issues Raised in the Lecture There were immensely relevant issues raised in the lecture categorized as follows: (1) multiple roles for applied psychologists; such as consultants, assessors, advisers,

Role of government in East Asian miracle Research Paper

Role of government in East Asian miracle - Research Paper Example This paper discusses the economic boom which we see in East Asian countries. Despite a few ups and downs close to the end of the century, it is an example of regional development beyond anything. The rapid and well paced development that came in the last 40 years started off largely based on development and manufacturing of simple products like toys and apparel but then keeping up the pace of development reached to the development of automobiles and robots. With mass production and integration of technology and the products marketed towards the major European and American markets, the principal factors that have proven to be the major advantages are low cost of labor, growth in production quality and experience, competitive currency exchange rates in the region and compared to other global currencies and integration of latest technology in the production processes. A clear example of such development is clearly evident from the progress of china which became one of the leading produc ers of products that are completing with some of the most popular brands in the world. Japan which was entirely devastated due to the Second World War did not come out of its chaotic situation automatically; instead, the entire fabric of the country was integrated into one agenda that was of massive development. Unlike most of the westerns countries, the major player in the development of most of the East Asian countries remains the government. Each government played a pivotal role in the formulation of policy and national agenda of economic development that resulted in the miracle to happen. The fact cannot be denied that the global economic changes also played their role in the rapid progress of this region but not completely responsible for it. An independent study conducted by the World Bank on the progress of East Asian tigers, the â€Å"The East Asian Miracle† remarks that: Fundamentally sound development policy was a major ingredient in achieving rapid growth: macro ma nagement, saving promotion policies, education, agricultural productivity, . . . But these fundamental policies do not tell the whole story. Government intervened, targeting selected industries, promoting exports, low interest rates, protecting certain industries, . . . rapid growth has at times benefited from careful policy intervention. (1996: 5) The governments have the control and the ability or forming broad based policies that can be applied on a vast scale with a mission of developing standard policies and delivery of the services. With rapidly changing and uncertain global economics, the macroeconomics of the regions is