High School Vs. College - 1217 Words

High School vs. College In the America, children begin school around the age of six. Once a student enters elementary school, most stay there for five to six years before they go on to secondary school, which involves middle school and high school. After graduating high school some students go on to pursue a â€Å"higher education† through college, but any further schooling after high school is no longer mandatory. In the professional world it is becoming harder and harder for high school students to find their footing and obtain high paying jobs without a college degree and it’s easy to see why that is. The differences between a high school and college education are drastic, as American cities struggle to provide public high school’s with modern technology as well as improved educative practices continues the gap between a basic and higher education is only going to increase. Upon observing the differences between college and high school one can’t help bu t notice the huge differences between the two institutions. In high school there is a certain time structure that has to be strictly followed. Students are required to be at school in their first hour class, which is the same every day until the next semester/trimester, at the same time every morning. After first hour they go on to their second hour and so on and so forth until the day is over and they are free. Day after day and year after year high schoolers wake up and follow the same routine as the day before and areShow MoreRelatedCollege Vs. High School858 Words   |  4 PagesCollege Vs. High School Some may think that high school and college reading and writing are similar and that it’s just the next level up but it s not, they differentiate in many ways. College reading and writing is more than that, it’s a completely different world when compared to high school. It’s much more advanced and complexed. Some ideas that can be compared are the way we annotate, understand text, assignment topics, the depth of research, and so on. This is important to understanding howRead MoreHigh School Vs. College873 Words   |  4 PagesHigh School Vs. College The transition from high school to college is not only an exciting challenge, but also a great milestone in one’s life. High school and college both share the common goal of expanding students’ knowledge; however, there are many differences between high school and college. They are similar in such ways that you still have to go to class, do class work, take test, and study hard. They differ because in college one is taking on an entire new load of responsibility and optionsRead MoreHigh School Vs. College1149 Words   |  5 PagesProfessor Grunow Writing 1010 October 26, 2015 High School vs. College Graduating from high school is what every student is looking forward to. However, going to college is a big accomplishment for all students. The first day of freshman high school and college feels the same, the excitement and pressured. As many students experienced, both high school and college could be compared their similarities. First, both students in college and high school are expected to behave in well mannered, attendRead MoreCollege Vs. High School938 Words   |  4 PagesWelcome to college! Congratulations on making it this far! Now the time comes to ramp up the ante! No such program as stepping up to college exists as it does for for high school. Oh wait! It’s called high school. Move it or lose it now, your future rests on your shoulders. High school teachers just handed you your future based on the way you schooled, and college professors tell you to figure it out. College trips up hundreds of students a year, refrain from letting yourself become one ofRe ad MoreHigh School Vs. College923 Words   |  4 PagesEng. 110-48 31 August 2015 High School Vs. College High school and college are both higher education institutions that enlighten students; however, there are many differences between the two that make them both unique. In high school, the goal is to gain a broad understanding of numerous subjects so that when they arrive to college, they have an understanding of their interests, goals, dreams, and what it takes to pursue their potential career. High school works as a place for students toRead MoreHigh School Vs. College1236 Words   |  5 Pages201    High school vs. College Having a great education is the best legacy in life. It is a proven fact. This accomplishment requires moving on from high school, as well as from college. Moving from high school to college might be an energizing change, yet it is additionally an exceptionally troublesome one. It is a test that the understudy will battle with and in the end change in accordance with after some time. Despite the fact that there are numerous contrasts between high school and college, oneRead MoreHigh School Vs. College965 Words   |  4 PagesHigh School vs. College In the American schooling system, children begin primary school around the age of six, this is called elementary school and most students stay there for five to six years before they go on to secondary school which involves middle school and high school. After graduating high school some students may go on to â€Å"higher education† known as college, but any schooling done after high school is no longer mandatory. In high school there is a certain structure that has to beRead MoreHigh School Vs. College853 Words   |  4 Pagesdifference between high school and college from having bells to a no dress policy. For high school students, they are obligated to go, and if they don’t attend then the government comes into play. As for college, it s a choice to go back to school. Students in college have variety of classes to choose from and freedom,etc. This could be freedom from parents or just doing whatever you want without parents barking at you, because you are now an adult. Even though I have been in college for only a semesterRead MoreHigh School Vs. College1294 Words   |  6 PagesHigh School Versus College Schools are undoubtedly important to one’s education. The most important of those schools are high schools and colleges because they have the most impact on deciding what occupation a student wants to pursue. Although high schools and colleges share similarities in providing education, there are also many differences between each other. In both high schools and colleges there are teachers that educate students on certain subjects. Those subjects can range from mathematicsRead MoreHigh School Vs. College1434 Words   |  6 Pagespeople believe that transitioning from a High School environment to a College environment is arduous, others believe it is effortless. High School and College both require teachers and work, but they both have differences that many people are not aware of. People will say that college and High School are similar because they both require effort for one to pass, but what they do not realize is the amount of effort which is necessary for each. With High School, teachers give students busy work that will

Labor Unions And The Industrial Age - 1362 Words

â€Å"In 1900, 18 percent of all American workers were under the age of 16† (Yellowitz, http://www.history.com/topics/child-labor). For years people have gone back and forth on whether or not labor unions are actually beneficial to workers or if unions are harmful to the economy. Labor unions first started popping up as early as 1794 and started catching on in the 1880s with the introduction of The Knights of Labor. (Staff, http://www.history.com/topics/knights-of-labor) Unions grew in response to terrible working conditions, long hours, zero benefits, very low wages, and child labor. The opponents of labor unions were around even before then. When the industrial age began and people started moving to the cities, many employers took advantage of the high numbers of people in search for work and treated them more as numbers and expendable machines than people. The workers maybe got enough to live on after working for most of the day, everyday, for most of their lives. Even the children had to work those same hours instead of enjoying their childhood. The flip side to all of that is that the economy expanded and there were many people who got rich through that system. Overall, labor unions were extremely beneficial not only to American workers but also to the American economy because they improved working conditions, eliminated child labor, and because the more money workers received, the more money they spent and put back into the economy. On one hand labor unions did a lot toShow MoreRelatedThe Development of Labor Unions Essay675 Words   |  3 Pages During the Victorian age, and up until about the 20s, labor unions were new developments. They had existed before, but on a much smaller scale. The labor unions that did exist were all vastly different. Some were conservative, while others were extremely radical. The Industrial Workers of the World are an example of a more radical group, while the American Federation of Labor is more conservative. The two unions had contrasting opinions to the point of conflict between the groups. As well as havingRead MoreIndustrial Workers During The Gilded Age1588 Words   |  7 PagesSimilar to the farmers during the Gilded Age, industrial workers combatted poor working conditions, child labor, low wages, and long hours by forming labor unions and organizing strikes, ending as a massive failure. Early in the industrial era, there was no minimum wage, leaving it up to the factory owners to set the rate at which their workers were to be paid. Some owners did not pay their employees in cash but in company scrip which could be redeemed at the company store. For example, in PullmanRead MoreIndustrial Revolution : A Time Of Economic Success888 Words   |  4 PagesAlthough the Industrial Revolution is widely referred as a time of economic success, and very often benefited the rich. The Industrial Revolution occurred during the eighteenth century and was a time of innovation, but it is clear that present time has made several improvements, especially in working conditions. The working conditions were harsh and unlike the working conditions of present time child labor was very prevalent in the period of the Industrial Revolution, in addition to this there wereRead Morereserchpaper817 Words   |  4 Pages How did the United States become a mature industrial society in the decades after the civil war? Industrial economy By the 1913 the United States produced one third of the world’s industrial output. The 1880 census showed for the first time that a majority of the work force engaged in non-farming jobs. Worker’s freedom in an industrial age .for a minority of workers, the rapidly expanding industrial system created new forms of freedom. Between 1880 and 1900 an average of 35,000 workers perishedRead MoreLabor Unions615 Words   |  3 PagesLabor Unions University of Phoenix MGT434: Employment Law Scott Dunlap February 7, 2008 Labor organizations or unions are formed by employees who want better wages, benefits, and healthy working conditions. Over the years, participation in unions has declined regardless of the benefits it offers. There are less strikes and better wages in the United States which in turn does not warrant the high need for these types of organizations in the work place. Labor unions today compared to in theRead MoreThe Gilded Age At The End Of The 21st Century1372 Words   |  6 PagesThe Gilded Age at the end of the 29th century was a time of booming industrialization, urbanization, and economic growth for the United States but it was also a time of violence and strife for lower classes— as industries expanded and the economy grew, working conditions worsened and only a small percent of Americans reaped the benefits of the industries’ success while the working majority saw little to none of the profit. This unequal distribution of wealth caused the working class to suffer; althoughRead MoreMuch was Accomplished through the Industrial Revolution833 Words   |  3 PagesThe Industrial Revolution accomplished far more than just revolutionizing the factory system. Even though industrializing managed to drastically increase efficiency of labor and intensely lower the prices of goods, it wholly transfigured the social relationship of the labor intensive working class. Dawley and Faler examine the historical effect of the workers that adopted the newfound ethics and personalities of their thriving, higher-class employers and people that used these morals to rebel againstRead MoreAre Labor Unions in the U.S. Obsolete?1306 Words   |  6 PagesAre Labor Unions in the U.S. Obsolete? To understand the worth of today’s unions, we must first understand the history and purpose of these organizations. Simply put, a union is an organization of employees formed to bargain with the employer. There are many types of unions. For instance, a craft union is one whose members do one type of work, often using specialized skills and training. An industrial union is one that includes many persons working in the same industry or company, regardlessRead MoreManagement Should Have the Right to Allow a Union in the Workplace or Not1484 Words   |  6 Pagesbeen conflict of power within the workforce between union and management. This essay will discuss if management should have the right to determine whether a union should operate within their workplace. It is necessary first to discuss the roles of unions and management in the workplace and discuss both points of view on the power distribution between unions and management in the workplace. The rise of industrial age led to the rise of industrial factory systems. As the industries grew larger as wellRead MoreChild Labour : A History Essay1228 Words   |  5 PagesChild Labour in The United States Child Labour: A History America and The Industrial Revolution ‘Forms of child labor, including indentured servitude and child slavery, have existed throughout American history.’ (http://www.continuetolearn.uiowa.edu/laborctr/child_labor/about/us_history.html) During the years following the Civil War, (http://americanhistory.about.com/od/industrialrev/a/indrevoverview.htm) the American working class made an abrupt transition away from farm work and home chores

Fertilizers Potassium and Compounds Free Essays

Creating a liquid fertilizer Experiment Chemistry 1065 10/09/2012 Introduction The aim of this experiment was to create a liquid fertilizer containing Nitrogen, potassium and phosphorus; each element had to have 8% mass percentage. We were also required to add an additional element, magnesium and it mass percentage had to be 1. 5%. We will write a custom essay sample on Fertilizers: Potassium and Compounds or any similar topic only for you Order Now At the end of the experiment, the pH of our aqueous solution had to be between 6. 0 and 7. 0. As a group we predicted that we could not successfully create the liquid fertilizer with the compounds we were provided with, because some of the compounds would create a precipitate if mixed. As a result we decided that it would be take further experimentation of trying different combination of these compounds on small scale to help us successfully create the required fertilizer. This experiment is important because it is necessary to make a plant fertilizer that is environment friendly and that provides various plants with the nutrients they need to grow. This experiment was interesting because gave us the chance to see get in the perspective of the scientists who constantly keep working towards making the best possible fertilizers for plants. Recent attempts by scientists of making the ‘ideal fertilizer have failed because either the fertilizer is not environment friendly or it increases the birth-rate of agricultural pests. In this lab, we created several compound combinations to try and match the compounds in the required fertilizer. Some of our combinations worked, but some failed. We made adjustments to the original information provided to us in order to meet the standards of the required liquid fertilizer, and as a group we tried our best to indicate such adjustments throughout our lab reports so that the reader can be more informed about the experiment we did. . Experimental Because our prediction was that some of the provided compounds would not for an aqueous solution, we decided to try out some combinations on small scale to see how they reacted. The compounds we needed for these combinations were: Potassium carbonate, trisodium phosphate, potassium nitrate, ammonium carbonate, sodium phosphate, and sodium nitrate. We also needed some water to dissolve these compounds in. In order to perform a solubility test on the provided compounds we obtained a well plate, a spatula to add the solid compounds into the well plate, a beaker full of distilled water, a pipette to add water into the well plates containing two different compounds, and a stirring rod to stir the mixture. First using a spatula we took a small amount of K2CO3 and put in one of the wells on the well plate. Then we took a small sample of Na3PO4 and put it in the same well. Using a pipette we took 3ml of distilled water from the beaker and added it into the well containing K2CO3 and Na3PO4. The using a stirring rod, we continuously stirred the solution for 1 minute and we observed. Then we took small samples of K2Co3 and NH4Co3 and put them in a second well on the well plate. Then we added 3ml of water using a pipette. Using a stirring rod, we mixed the solution continuously for about a minute. Next we took small samples of NaNO3 and NaPO3 and put them in a third well on the well plate. We added some water using a pipette and stirred up the solution. Then we took samples of NaPO3 and KNO3 and put them in a fourth well in the well plate. We added 3 ml of water, stirred the solution and observed. Next we took samples of Na2PO3, K2CO3 and NaNO3 and put them in a fifth well. We added 3ml of water, constantly stirred the solution and observed. We then took samples of Na2PO3, K2CO3 and NaNO3 and put them in a sixth well plate. Then we added 3ml of water and constantly stirred the solution for a minute and observed. Through eliminating solutions that formed a precipitate we chose the solution containing, Na2PO3, K2CO3 and NaNO3 as the solution that could potentially be our liquid fertilizer because it contained nitrogen, phosphorus and potassium ions. Because we needed nitrogen, phosphorus and potassium to each have an 8% mass percentage in relation to the total solution, we calculated how much of each compound we needed so that the three required elements could have 8% mass percentage each in 10g of H2O. We calculate the amount of each compound needed by first figuring it in moles and then we converted it to grams. We replaced Na2PO3 with Na3PO4 because Na2PO3 was unavailable. After calculating how much of each compound we needed to make our fertilizer, we decided that we needed a beaker, a scale, weighing paper, pH probe, graduated cylinder, stirring rod, Magnesium and H2SO4 to neutralize our solution at the end. We started by weighing out 4. 23481g of Na3PO4, 0. 707g of K2CO3, and 5. 8221g NaNO3. Then we poured the weighed compounds into a beaker. We then measured 10ml of distilled water using a graduated cylinder. We then poured the 10ml water into the beaker containing our three compounds. Using a stirring rod we stirred the mixture for about three minutes. The compounds did not dissolve in water because the ratio of the compounds to the water could not allow the compounds to completely dissolve in the water. With instructions from our T. A we decided to divide the amount of all the compounds by 10. The new amounts of the compounds were: 0. 423481g of Na3PO4, 0. 0707g of K2CO3, and 0. 58221g NaNO3. We then weighed out these new amounts of compounds. We poured them into a new beaker and added 10 ml water. Using a stirring rod, we continuously stirred the solution until the compounds were completely dissolved. Next we got a pH probe to measure the pH of our solution. The pH of our solution needed to be between 6. 0 and 7. 0. We connected the loggerpro software to a laptop and we the pH collected was 12. 43. Since our fertilizer solution was a base we decided to neutralize it using an acid. The acid we chose to use was H2SO4. Using a pipette we added drops of H2SO4 to our fertilizer solution as we monitored the pH of our solution. It took 2. 4ml of H2SO4 to bring the pH of our liquid fertilizer to 6. 75. To make our liquid fertilizer complete we were required to add an additional element, magnesium such that it had a 5% mass percentage. We chose to use the compound magnesium nitrate because it contains a magnesium ion. We calculated that in order for magnesium to have a 5% mass percentage in the solution we needed 3. 05g of Mg (NO3)2. But because we had divided the other compounds in the solution by ten earlier, we had to divide the amount of Mg (NO3)2 paste to keep the same ratio. So after dividing the amount of magnesium needed by 10 we resulted with 0. 305g of Mg. We then weighed 0. 305g of Mg (NO3)2 on a scale and the poured it into the beaker containing our aqueous solution. Using a stirring rod we stirred up the solution until the Mg (NO3)2 was completely dissolved. We then finished the experiment by measuring the final pH of our solution which was 6. 7. Results Data 1 Compounds added to 10ml of water| Observations| KNO3 NaPO3| When we mixed these two compounds in water, they formed a cloudy solution which turned clear after a while. There was some compound left at the bottom of the beaker and this was due to experimental error. | K2CO3 NH4CO3| When we mixed these two compounds, they formed a cloudy mixture. One of the compounds looked suspended which meant it did not dissolve. | NaNO3 K2CO3| When we mixed these two compounds, they both dissolved in the water although there was some compound particles left at the bottom of the beaker which was due to experimental error. | NaNO3 NaPO3| When we mixed these two compounds, they formed a precipitate. NaPO3 KNO3| When we mixed these two compounds, they did not dissolve in water, they formed a precipitate| Na2PO3, K2CO3 NaNO3| When we mixed these three compounds in water, the completely dissolved| Data 2 Substance added to 10 ml of water| Observation| 4. 234g Na3PO4, 0. 707g K2CO3, and 5. 8221g NaNO3| Did not dissolve in water. The amount ratio of compounds was too big to dissolve. | 0. 423481g Na3PO4, 0. 0707g K2CO3, and 0. 58221g NaNO3| Completely dissolved in wa ter and the pH of the resulting solution was 12. 3| 1 ml H2SO4| pH of solution dropped to 11. 14| 2ml H2SO4| pH of solution dropped to 7. 45| 2. 4ml H2SO4| pH dropped to 6. 7| 0. 03052 g Mg(NO3)2| Completely dissolved in water and the pH stayed at 6. 7| Calculations Amount of compounds needed. Note: We divided the final amount of the compound needed by 10 so that it would dissolve in water. What we need: 10g ? 8%= 0. 8 g N, 0. 8g P, 0. 8g K Element| Calculations| Amount of compound so that element has 8% mass percentage| Amount of compound so that element has 0. 8% mass percentage| Nitrogen| 0. g N3- ? (1 mol N2 / 14. 01g/mol N2)= 0. 057mol N20. 57mol N3- ? (101. 96 g/mol NaNO3) | 5. 8221g NaNo3| 0. 5221g NaNo3 | Potassium| 0. 4g K2+ ? (1 mol K2+ / 78. 2g/mol K)= 0. 005115 mol K2+0. 005115 mol K2+ ? (138. 21 g/mol K2CO3) | . 707 g K2CO3 | 0. 0707g K2CO3| Phosphorus| 0. 8g P3- ? (1 mol P3-/30. 97g/mol P)= 0. 02583mol P3-0. 02583mol P3- ? (163. 94g/mol Na3PO4)| 4. 23481g Na3Po4| 0. 04 23481g Na3Po4| Note: We used 0. 4g of Potassium because there are 2 potassium ions in K2CO3 How to cite Fertilizers: Potassium and Compounds, Essay examples

International Marketing Marketing Mix

Question: As a marketing consultant for Nike Inc. you have been asked to recommend 2 international growth markets for it to enter in 2017/18. Growth markets should be countries or cities where there is currently no presence. Primary focus for market entry will be through physical store presence but you may recommend that online presence may be required to support this. You should prepare a report for the board of directors addressing your consultancy brief, this should include: An analysis of the macro and micro factors impacting on the sports retail market and the market recommendations An analysis of Nike Inc. internal business factors An evaluation of market potential, to include an identified shortlist of markets with potential. Then using a clear and identified screening criteria, select two recommended markets with clear justification as to why these markets have been selected. Recommended and justified market entry strategy to take Nike Inc. into each of these markets Recommended adaptations to Nikes marketing mix for the proposed markets, ensuring differences in culture and consumer behaviour are recognised in their marketing mix activity Answer: Introduction International Marketing or the international trading is a platform which provides the business with the new approaches and the perspectives. It plays a major role while contributing towards the revenue generation and improves the financial aspects too. The major contributors for the Nike are the North America, Western Europe, Central and Eastern Europe, Greater China, Japan and the other emerging markets. The report defined below is related to the discussion of international market of the Nike. It is essential to conduct the survey and analyze the actual scenario of the market, where the subsidies or the stores are about to open. In the report, two international cities or the countries are defined where Nike can implement its new venture in the year 2016-17. The report shown below covers the major sections like the research analysis and constructive analysis in which there are sub sections too (Nike Team, 2016). This report will be present in front of the CEO, so that the countries c an be finalized for setting up the retail store. To analyze the international market, the two countries which are selected are named as the UAE and the New Zealand (Soni, 2014). These are the countries which also require the retail stores, outlets and manufacturing unit at some of their locations. Research Analysis Before opening the stores or the retail outlets in the other countries, it is essential to go through the suitable studies and research related to the market. By this, the probability and the success of the product may also increase. Some of the major aspects involved in the research analysis are defined below: - Macro and Micro Economic Factors Macro and Micro factors are those which are essential to analyze before starting the business in any other country. These factors can become key to success and can also result to the cause of the problems. The Macro factors generally include the PEST analysis of the country, which is helpful in showing the suitable rules and regulations related to the country. PEST analysis for both the countries, the table is shown below: - PEST ANALYSIS UAE New Zealand Political The rules and regulations for trading are quite tough. The rules and policies are applicable. Economic The country possesses the strong economic background. So, for the sports outlet, no financial issues will happen. The economy of the country totally depends upon the agriculture. So, it is suggested that the outlet of Nike should be open after observing the demographic conditions. Social Socially, the country is very cooperative. The country involved in the CSR activities. Technology The technology is also considered as an additional factor, because to promote the retail store, technology is required. Technically, the country is sound but only in the major cities. Rural areas are still not connected. Environmental The manufacturing units have to place out of cities to prevent the environment. Due to the agriculture perspectives, the production should be secure and environment family. Legal The rules and the policies are tough. So, the legal authorization is must. The legal approval for the retail store and the manufacturing unit is mandatory. (Tick, 2013) After the Macro environmental factors, there are some micro environmental factors too which are creating the impact on the sales and the marketing of the Products. These factors are mainly controlled by the organization. The micro environmental factors affect the small sized, medium sized and the large sized companies in the different manner (Team, 2015). Some of the common Micro Environmental factors for the both the countries are shown below: - Micro environmental Factors UAE New Zealand Competitors Adidas Adidas Suppliers Due to the absence of the manufacturing unit, the shoes demanded by the customers are purchased by the vendors rather than the suppliers. The online sites and facilities are available. Some of the retail stores keep some of the pieces of shoes. But, for the authorized dealership, the Nike have to try hard. Customers Due to the strong economic background, the customers want to purchase the products. The teenagers the youngsters and the sports team of different games will definitely like the product. So, the product should be prepared according to the choice of the customers. Public The hope of the positive feedback from the customers. The hope of positive feedback from the customers. Workers Easily Available Have to search through recruitment Marketing Intermediaries Advertising, campaigning and Promotions Promotions and Advertising is the option. By assuming this analysis, it is clear that the establishment of the Nike retail store in the International market can only become easier when the store will follow all the norms and conditions related to both the countries (Elliman, 2013). Internal Business factors of Nike Due to the strong identification of the organization in the market, the internal business strategy and the internal business environment of the company is also very strong and well defined. There are various primary activities which help the organization maintain the unique identity in terms of the business. On an average, Nike possesses about 765 factories in 46 countries of the World. This shows the efficiency and the effectiveness of the inbound and outbound logistics of the company. To manage and maintain the self-identity and renowned brand name in the world, the Nike used its swoosh logo and the Just do it slogan also (Mai Nicholas Warmke, 2012). The service activities of the Nike are mainly conducted by the internal system of the organization and for the other activities, the organization may use the outsourcing. To handle such a large business, technical aspects are also taken into consideration (Lindblad, 2011). Identification of Challenges While doing the business or launching the new stores, the company (i.e. Nike) has to face the challenges which relate to the customers, the maintenance of the stores, the policies related to the campaigning advertising and many more aspects. For this, the company has to maintain the potential in the international market to perform well. To identify the potential or the market demand, it is essential to collect the data from the customers (Lazazzera, 2014). The mode of data collection may be survey, personal interviews and many other aspects. By this, the product strategy for the international market can be easily planned. For evaluating the potential, the sales analysis of the product, market analysis reports and the other essential reports can be analyzed, so that the actual potential of the market can be determined (Germano, 2013). Justification of the Market As it is clear in the paragraph above that the UAE and New Zealand are selected for introducing the products of the Nike. The reason behind selecting the market will be that there is no manufacturing unit of the company established in these countries and the demand is also rising continuously of these products. To increase the sale of the product in the market and to provide the customers with the various options, these markets are selected. New Zealand generally supports various sports and the economic level of the UAE is very well-defined, so in both the markets, the chances of growth of the product is very high and the customers can easily purchase the products too. Constructive Analysis In this phase, the market entry strategy and the marketing mix related to the company will be defined. By the help of this, the promotion of the company can become possible. Market entry strategy A market entry strategy is the process which is considered as the direct entry of the product in the market, according to the demand of the customer or the country. When any company tries to enter into the overseas market, various growth options are provided to them. Though the market strategy possesses the common methods, but these methods are modified according to the location of the country and the requirement of the customers. To identify the common type of market entry strategies follow the Appendix 1. As it deals with the sports shop and wants to establish the physical store in the UAE, so it is essential to decide the market entry strategy according to the requirement of the country. The most appropriate market entry strategy which provides the growth options in the UAE are the Licensing, Contracting, Merger and Acquisition, Fully owned manufacturing facilities and sometimes exporting also suits the country. After analyzing the key factors related to the Macro and Micro economics, it is identified that according to the investment point of view, the country can support the new venture very easily and by this, the business will get the definite promotion. For an example, in the Gulf countries, mainly in UAE, the females mainly like the high heels and the kids teenagers mainly like the sports shoes. Due to the improvement in the standards of the sports and various games, the sportsperson or the athletes also want some different types of shoes. This increases the demand of the brand ed retail shoes in the market. So, the Nike planned to open the retail store in the UAE. For licensing, the company has to deal with the government and the regulation authorities. Whereas for the manufacturing units, the company can purchase the location and manufacture the most demanded products. For Contracting the Mergers and the acquisition, the shoe company can tie up with the other branded stores or can also sign the treaty with different domain brands (For e.g. sports clothes making company, sports accessories making company). In comparison to the UAE, the New Zealand possesses the slightly different strategy. As the rural areas are mainly focused towards the agriculture, so the location of the store should be decided in such a way so that the possibilities of growth will increase. The most suitable market entry methods according to the New Zealand are the Franchising, contract manufacturing, Joint Venturing and Exporting. Exporting is successful, because it provides only those products which are in demand, but simultaneously with the increase in demands the requirement of the store is also required. Contract manufacturing and the Joint Venturing is also considered as an option in which the chances of product selling increases. The other organizations can easily invest in the contract manufacturing and by venturing, the customers can easily become profitable. Marketing Mix Marketing Mix is the process which is mainly defined for building the suitable identity of the product in the market. The concept of Marketing Mix was firstly defined by the Kotler. Marketing mix mainly consists of the 4Ps namely the promotion, price, place and product. The extended version of the 4 P is the 7 P in which the 3 more factors will be added .They are the people, processes and physical Evidence. The marketing mix plays a major role in the success of the product in the international as well as the local market. To identify the 4 PS in the diagrammatic form see Appendix 2 (Bennett, Coleman Co. Ltd, 2015). In the UAE, there are various sports clubs available which may be helpful in promoting the suitable accessories related to the sports. Some of the common names of the sport clubs are the Al Nasr, Dubai Club for special sports, Hatta club and many more. The first step of the Nike to maintain the marketing mix is the involvement of the Company in the activities related to these sports clubs (Nahyan, et al., 2012). For product, the organizations do not have to make the tough efforts, because due to the brand image all the customers want to purchase their product. For promotion and advertising, the company can support the event and provide the gift hampers. By the help of this, the customers get attracted towards the offers provided by the company. For pricing, the company has to plan the nominal prices, so that it becomes easier for the customers to purchase the products. For better result, the categorization of the size may be done so that the customers can find out their choice easily . For selecting the place to open the store, the Nike can easily get the suitable location, but it would be preferable if the store will open in the Malls or heavily crowded areas. The people also contribute in purchasing the products and due to the advance economic infrastructure, the demands are very high. The marketing strategy also follows various processes to promote the product. In the UAE also, various market processes are followed by the Nike. The brochures, price-list and the product appearance are included in the Physical Appearance. It can be distributed in the printed form to the customers, so that the customers can purchase the products easily.(Team, 2010). Though, Nike already adapts various methods to promote the products. The most common methods are the agreements of the sponsorship with the celebrities and the athletes, support through the college and school students who are interested in the athletics. But, every country possesses the different policies and rules and regulations, so it is essential to identify them (kasi, 2011). Similarly, with New Zealand to manage the marketing mix, the company has to plan various aspects. As the product has already got a strong brand image, so there is no requirement to introduce the product in any of the markets. In the market in New Zealand, the company has to introduce the nominal rate products with good feedback so that the customers can purchase it easily. Its not possible for the customers to purchase the product with high prices. If the product may be divided into category of school going kids, teenagers and college going students, working professionals and many more then the price can be defined easily and the promotion of the product can also become easier. To promote the product, various hoardings, advertisements and communication through the radio can be done. The other mode of publicity can also be used like promoting the sports events, schools and universities event, so that the kids and students get attracted toward the product and the retail stores gets the publicity. For locating the stores, it is essential to select the location according to the demographic conditions of the country (Hanssens, et al., 2005). The most prominent locations should be selected to open the retail store, so that it can become the center of attraction and various customers purchase the products from the store. The people of New Zealand are generally middle class to high class, so the product can only be launched according to the requirement of the customers. The different processes used in the form of the products services are also provided to the customers. Finally, for the physi cal evidences, the promotional coupons or the cash back coupons are provided to the customers, so that they can build the trust on the people. Role of Models in Marketing The models related to the marketing are helpful in defining the different marketing strategy and the methods by which it becomes easier for the organization to enter into the global or international market. Some of the common models are the value chain and discipline model, SKEPTIC Model, Life Cycle Model and many other models (ecdcus Team, 2015). These models directly or indirectly help in defining the suitable platform for the new business in the country or the city. The value chain and the discipline model will be helpful in defining the actual value of the product in the market. Whereas, the life cycle model will define the strategies related to the market from the very beginning till the end (Kerlinger, 1994). Conclusion The market strategy and the future perspectives related to the Nike are already provided above. It is essential to make the suitable marketing strategy to enter in the overseas or the international market. But simultaneously, it is recommended that the pre-preparation and the gathering of the information related to the international market are very essential. The surveys and the market reports also add as an additional feature for the information related to the market. This will definitely contribute in the success of the product in the international market. Bibliography Bennett, Coleman Co. Ltd, 2015. Definition of 'Marketing Mix'. Marketing Mix. ecdcus Team, 2015. 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