What is Darwins Theory Essay Example For Students

What is Darwins Theory? Essay Many scientists have different understandings and uses of bioengineering. Darwins Theory on natural selection has stirred up some controversies on whether or not to remain studying and researching for information on the theory. Jeremy Rifkin, a philosopher and environmental activist, portrays in his article the world will be coming to an end if we remain to use bioengineering the way that we have been. He feels it is a waste of time and money to keep researching on Darwins Theory. Where as Stephen Jay Gould, biology and geology professor at Harvard University, feels that bioengineering is a complex yet useful item in science. He believes if one can understand the history behind the theory, then it would be a useful item for future use. We will write a custom essay on What is Darwins Theory? specifically for you for only $16.38 $13.9/page Order now Both authors main view is to create a better environment for humans to live in, but have different thoughts on how to reach the better side. Gould believes Rifkin does not understand science, therefore hemisuses science for political and social purposes- or scientific racism. (Gould, 1985, pg 676)Rifkins outlook on bioengineering is not being totally against it, but as a method that is not useful. He feels that science may be misused andpointless, therefore why have scientists work day and night over projects which are pointless. He doesnt want society to spend so much money on a cause that is what he thinks is worthless. In one case, he says that evolution is a false science.The whole theory of Darwin is fake because it was created due to scientists experimenting over and over again until they came up with some conclusions. He believes scientists should not waste time on tying to find an answer, whenit isnt exact. He believes that no one knows the truthful answers unless one has lived through theera. Gould along with many other scientist disagree to that piece of information Rifkin gives. Gould believes that Rifkin doesnt understand science to the full extent. He has no knowledge or experience behind the field, therefore leading him to the wrong answers about science. Most scientists agree because research and experimentation is the way to learn about the past and future.There was also a statement that Rifkin wrote in Algeny, a book about alchemy of genes, that Gould found hilarious. Rifkin wrote about what he had seen at theGalapagos islands: vultures, condors, vampire bats, jaguars, and snakes. Rifking also wrote, it was a savage, primeval bloodletting and ferocious, unremitted battle for survival. The airwas dank and foul and the thick stench of volcanoes ash veiled the islands with a kind of goulash drape. (Gould, 1985, 682) He gave a very harsh, scary description of the islands. Gould laughs and believes Rifkin has never set foot on the islands. Gould says the total opposite of the environment and physical description of the Galapogas. He says it is a beautiful and there are no harmful animals at the location. Rifkin doesnt totally disagree on science, but is making many false accusations. Hr loves science, but critics believe some of view points against evolution and Darwins theory do not have enough understanding behind them. Gould believes that Rifkin doesnt comprehend or have enough facts and information onthe subject to make a honest opinion. He feels that Rifkin just looks straight and wont look to the side, where he could find deeper information. Many scientists and critics do not appreciate Rifkins rambling on about science and saying things he doesnt know. Rifkin feels he has a say in anything, and these are his opinions on the matter at hand.

Hung Liu Artistic Work and its Contribution to Human Life

Hung Liu Artistic Work and its Contribution to Human Life Introduction Born in 1948 in China, Hung Liu is a famous Chinese-American artist who uses her paintings to present themes like gender, culture, politics, and war. Hung acquired her skills in the field of art from the Central Academy of Fine Art in Beijing, where she acquired a Bachelors Degree in Art, and later got a masters degree from the University of California.Advertising We will write a custom research paper sample on Hung Liu Artistic Work and its Contribution to Human Life specifically for you for only $16.05 $11/page Learn More Hung uses themes like gender and culture to explain the challenges that women and young girls experience globally. In addition, Hung emphasizes the importance of her themes using paintings, which are very practical in presenting her themes. The fact that Hung is among the early immigrants to the United States gives her a firsthand experience of the gender disparity and racism. Thus, Hung is very vocal on aspects that focus on women, politics, culture, war, environmental crisis, and struggles of immigrants (Fichner 532). Moreover, the research also conducted through an interview with a colleague (Chiang Lee), who is a Chinese American, concerning his perspective of Hung’s paintings. Therefore, the research paper examines how Chinese-American artist, Hung Liu, addresses themes such as gender, racism, politics, culture, war, and immigrant struggles. Gender Discrimination Hung uses her fine works of art to explain the experiences that women and girls go through in their lives. In her famous work titled Goddess of Liberty, Hung employs imagery to demonstrate the effect of gender parity. Moser explains that the paintings of Hung show women who have been bound on the feet to highlight the challenges that the women encounters globally (80). Hung outlines the theme of gender discrimination from historic periods and stresses her historic presentation by using concubines of emperors to demonstrate that the issue of gender discrimination affects both medieval and modern women and girls. In her assertion, Hung argues that the emperors’ concubines wore masks to symbolize the authoritarian nature of men, who define the roles of the women. Moreover, Hung adds three cages of birds hanging on her painting to emphasize on the effects of gender discrimination. From a personal interview, Chiang explains that although discrimination against women has reduced compared to historic times, some individuals still perpetuate the vice. Advertising Looking for research paper on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Figure 2: Mother and daughter (Moser 94) Immigrant Struggles Another theme that Hung addresses is the immigrant struggles, which explains the dilemmas that Chinese immigrants who came to the United States in the mid-nineteen century experienced. According to Hung, many Chinese immigrants encountered different lifestyles and cultures in the United States. Therefore, most of the Chinese immigrants adopted the foreign cultures and compromised their native cultures. Some of the paintings used by Hung to explain the vital nature of culture include the portraits of Chinese self, Buddha’s hand, the rainmaker, and the controversial fortune cookie that symbolizes the importance of Chinese culture. The implication of her cultural paintings, which includes the fortune cookie, shows the vitality of culture from Hung’s perspective (Moser 83). Hung uses her artistic skills to encourage appreciation of native culture and lifestyles of Chinese people living in the United States. In the aspect of immigrant struggles, Chiang explains that since the lifestyles and cultures of people in the United States are different from Chinese lifestyles, many immigrants from China experienced immense challenges in the process of assimilating into the American culture and preserving their culture. Figure 2: Old Gold Mountains (Moser 92) Politics Hung addresses the theme of politics using her homeland of China. From her paintings, Hung demonstrates the importance of good politics and governance.Advertising We will write a custom research paper sample on Hung Liu Artistic Work and its Contribution to Human Life specifically for you for only $16.05 $11/page Learn More By using images of Chinese slaves taken captives in Japan after the Second World War and women working on dry fields to recover the lost glory of the Chinese republic, Hung depicts the need for states to exercise good governance and healthy politics. Using numerous wall paintings that are eye-catching and appealing, Hung outlines the past and present political status of China (French 23). In addition, to enhance the effectiveness of her paintings concerning the present political nature of her home country, China, Hung applies metaphors and figures of speech. Hung uses the figures of speech and me taphors to explain that the political system of China has challenges in terms of political balance. According to the interview, Chiang explained that although China is progressing politically, the country has to institute a number of policies to advance its political system. Racism Hung uses most of her paintings to show feelings, operations, and activities that individuals undertake in their daily lives. Since Hung is a Chinese American artist, some of her images depict things that concern her past life in the United States when the vice of racial and gender discrimination was highly pronounced. Although Hung experienced many instances of racial disparity, however, she used her images to demonstrate the critical nature of living together like brothers and sister irrespective of race. Whenever Hung encountered a situation, she would try to retain it in history using imagery. A good example of artwork that Hung used in addressing the issue of racism focused on the Chinese living in S outh Carolina. According to Guzman, Hung’s images are very practical in the study of racial discrimination practiced by some Native Americans during the 19th and 20th centuries (46). From the personal interview, Chiang notes that since Hung was a woman from China who travelled to the United States during the period characterized by high levels of discrimination basing on gender and race, her vulnerability to discrimination was high. Figure 3: A sketch that demonstrates the need to take care of each other as brothers (Moser 82)Advertising Looking for research paper on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Culture A number of paintings designed by Hung comprise of fine images that display rich and unique Chinese culture. In her artistic works, Hung displays both the past and the contemporary cultures of Chinese. Remarkably, her artistic works are multicultural, as she incorporates both Chinese and American cultures. The main motivation of multicultural paintings is her experience in the United States and the need to help young Asian Americans, who experienced cultural dilemmas. Moreover, most of her paintings that focus on Chinese culture are born out of traditional Chinese education, which is the foundation of her present artistic skills (Desmond 23). The contribution of Hung’s traditional Chinese education is evident from the majority of her images that either have their basis on Chinese photographs from the past or depict Chinese history and culture. The findings from the research also reflect a similar response, as Chiang states that Hung tried very hard to use her painting skills to educate individuals concerning Chinese culture and encourage the Native Chinese to appreciate and love their culture. War War is another theme that Hung addresses using her paintings. Most of the paintings that she designed show Chinese slaves captured by Japanese soldiers after the Second World War and the images of Chinese women working on dry plantations to recover the glory of China. The painting ‘By the Rivers of Babylon’ that shows refugees at the banks of a river running away from war is a good example of how Hung uses imagery to keep historic events alive in the minds of people. Since Hung spent most of her tender age living in China during the period when wars and revolutions were frequent, she uses some of the images to demonstrate the actual state of affairs to many individuals in the United States and globally. According to the research, it is clear that images of Hung educate many individuals on issues that touch on war and its implications (Ress ler 212). Chiang states that through the paintings of Hung, he had acquired a lot of information concerning war, especially in the Asian continent. Figure 4: By the Rivers of Babylon (Moser 95) Conclusion The famous works of art displayed by Chinese-American artist, Hung, are very important and practical in the study of historic events that have shaped human life. The paintings designed by Hung are appealing and attractive since she uses streaks and shadows in enhancing reality of images or photographs. Some of the major themes that Hung addresses include gender discrimination, immigrant struggles, politics, racism, culture, and war. Additionally, the interview with a colleague (Lee Chiang), who is a Chinese American, highlights the relevance of Hung’s artistic works not only to the past society, but also to the contemporary society. The themes addressed by Hung in her paintings bring to the fore the challenges that human beings encounter in their daily activities. Therefore , Hung’s paintings and images have an enduring influence as they touch on issues of the contemporary world. Chiang, Lee. Personal Interview. 8 Feb. 2014. Desmond, Kathleen. Ideas About Art. New York: John Wiley Sons, 2011. Print. French, Stephanie. In Plural America. New York: Hudson River Museum, 2012. Print. Fichner, Lois. Understanding Art. Mason: Cengage Learning, 2011. Print. Guzman, Rene . Summoning Ghosts: The Art of Hung Liu. California : University of California Press, 2013. Print. Moser, Joann. â€Å"Interview A Conversation with Hung Liu.† Chicago Journals 25. 2 (2011): 76-103. Print. Ressler, Susan. Women Artists of the American West. McFarland, 2003. Print.

Principles & Practice of Nursing Adults & Sciences applied to Adult Essay

Principles & Practice of Nursing Adults & Sciences applied to Adult Nursing - Essay Example There are various sources of pain. In the same manner there are different types of pain experienced by normal human being. In today’s modern world, people can also have varied reactions to pains depending on the source or type of pain and other external factors such availability of medicine, or medical practitioners or the capability of one’s body to disregard the pain. With the intensity of effect of the pain into man’s psychological, physical and physiological well-being, it is then important to understand the pain and pain management’s life and behavioral sciences’ point of view. The results of this study will prove to be beneficial to practitioners in the medical field such as the nurses and/or the nursing students. Information that will be gathered in this study will help such practitioners in understanding the patients very well, the kinds of pain they may be into, and how to assist them when they are in pain. The results of this study will, of course, ultimately play an important role both in the nursing profession and the patients as well. This research undertaking will also be significant to educational institution. Teachers and/or educators of the aspiring medical practitioners can use this research paper as a reference material in imparting knowledge to the students. The data gathered in this paper can serve as a good source of information for the aspiring medical practitioners, such as the nurses, in how they will handle their future patients. Lastly, this paper will be very useful for other or future interested researchers who will be inclined to study topics related to this one. This cans serve as a guide or basis for them on how they will go through with their own research. The results from his study can also be used as a good reference point for their own research undertakings. This study uses the reviews and

Analysis of Annual Audited Report for Boeing Corporation Assignment

Analysis of Annual Audited Report for Boeing Corporation - Assignment Example Over its eventful history, the company has been responsible for a number of innovations like the Boeing B-1, B-8 and Monomail, Model C, Boeing 80 and the 737. Boeing earned a profit of $4.018 billion for the year ended December 30, 2011 and had total assets of $79.986 billion on the same date. Since 2005, the company’s Chairman, President and CEO have been W. James McNerney Jr. The company has a total of 164,545 employees worldwide and the top 1.5 % of them go through the Technical Fellowship program, which sets the technical direction for the company. We will now move on to the analysis of Boeing’s financial statements as given in their Audited Annual Reports for 2011. Their accounts have been audited by Deloitte & Touche LLP, one of the Big Four accounting firms in the world. The report is unqualified and this means that Boeing Company has met the financial standards for record keeping and presentation as required by the FASB and other relevant authorities. Analysis o f Net Income and Cash Flows According to the financial statements for the year ended 30 December 2011, Boeing has reported net income from sales of products and services for fiscal year 2011 of $ 4.018 billion. According to their Consolidated Statement of Cash Flows, cash provided from operating activities for 2011 was $5.844 billion (Boeing Annual Report 2011, 55). The difference between the two numbers can be explained on the basis of accrual accounting principles where revenue is recognized when it is earned and expenses are recognized when they are incurred (Porter & Curtis, 2013). Meigs, Meigs and Meigs further distinguish the importance of assessing operating activities through the measure of operating cash flow. Using accrual-based net earnings can lead to ambiguous performance indications, unless a company can convert its revenues/profits into cash (Meigs et al., 1995). Thus from a comparison of Boeing’s net earnings and net cash from operating activities in 2011, it can be concluded that the company is effectively converting their profits into cash. Ratio of Net Income to Net Revenue Looking further at the Consolidated Statement of Earnings, the following figures give a comparison of Boeing’s Net earnings to Net sales for the three years ending in December 2009, 2010 and 2011 respectively. All dollar amounts have been shown in millions: 2011 2010 2009 Net Earnings $4,018 $3,307 $1,312 Net Sales 68,735 64,306 68,281 Ratio 5.84% 5.14% 1.92% (Source: Boeing Annual Report, 2011) Wood and Sangster (2008) state that an efficient business is one who can keep the costs of providing their products or services relatively low compared to their selling price of those products or services. That said, the numbers in the above table are indicative of a fairly efficient business. While Boeing’s net sales had decreased from $68 billion in 2009 to $64 billion in 2010, yet the company managed to increase its net earnings from $1.3 billion to $3.3 bi llion over 2009-2010. The net sales and net earnings both show an increase in 2011 being $68 billion and $4 billion respectively so the company has once again done well Company Assets A further inspection of the Boeing Company’s Consolidated Balance Sheet for 2011 shows that their three largest assets are Inventories ($32.24 billion), Cash and cash equivalents ($10.049 billion),

Brown vs. Board of Education Personal Statement Example | Topics and Well Written Essays - 750 words

Brown vs. Board of Education - Personal Statement Example It was the case of Oliver Brown that brought an end to many of the hardships that the blacks had faced over time. Oliver Brown’s daughter had to travel a long way to reach her black school although a school was located nearby and this made Brown file a suit against the Board of Education for the rights. The case was a breakthrough in the American history as the blacks were allowed to study with the whites and the process of integration started. This case was very important in the history of blacks as it ended a long feud between the two races. In my belief this case helped the blacks to reach a position in the history of United States which they would have never been able to. Rosa Parks Civil Rights Movement Rosa was an educated lady who took part actively in the civil rights movement. She played the role of ignition in the civil rights movement and was one of the first blacks to take a stand against the government. Rosa worked as a seamstress in Montgomery Fair Department Sto re. Buses in the mid twentieth century had some restrictions for the blacks. ... Three of the black passengers moved except for Rosa Parks who was later arrested and fined for her misconduct. It was this incident which finally broke out the black community and they launched a boycott against the Montgomery Bus Services. The boycott lasted for 381 days and it was quite successful as the segregation laws were lifted. In my opinion Rosa Parks played a pivotal role in reviving the integrity of the blacks in the region. She united the blacks and ignited a civil rights movement against the government. In my belief it was her because of whom the civil rights movement began for reviving the rights of the blacks. Twelve Angry Men Twelve Angry Men was a play directed by Reginald Rose which later on became a movie. The play revolves around a young man who is about to be charged for the murder of his father. In United States a jury consists of many judges who are to decide whether a person is guilty or not. If a unanimous vote for guilty comes up for the person then he is ac cused otherwise the trial is known as mistrial. In this case the sentence for being guilty would result in a death penalty. The jury of twelve members then sit in a room to decide whether the kid is guilty or not and most of them come to the conclusion that the person is guilty because all evidence points at it. Only one of the members decides to vote against it and a mistrial occurs. In my opinion the play points out to the way a judgment occurs in the trial. The personal feelings of the jury may come in the way when deciding about the person who is being tried. The play points out the irregularities in the system of justice and how it may lead to wrong convictions at the wrong

Philips Sense And Simplicity

Philips Sense And Simplicity The case describes the challenge faced by the CEO and newly hired Chief Marketing Officer to reposition the Philips brand and drive the organizational changes to support the new vision. Central to the version was the Sense and Simplicity marketing campaign, which came to embody a whole new way of doing business at Philips. The primary target of the Sense and Simplicity campaign was customers aged 35-55. Philips was not thought of as a cool and attractive brand by Generation Y consumers. Philips must rewire the Sense and Simplicity campaign for the Generation Y market. Answer the following questions- a). The results revealed that consumers across various countries seek simple technology, i.e., technology without hassles. In this background, how did Philips utilize its technological strength to connect with the customer? Philips has a brand promise of sense and simplicity and they differentiate themselves through their innovation process, the way in which they develop customer relationships and the focus from their own staff on providing a superior experience related to customer. But with the impact of Social Media becoming the most important activity on the web, they have identified that there are many areas into which they must expand their horizon to keep the customer promise fresh and focused. About more than 200 million users joined facebook in a single year and 34% of bloggers blog about products and brands. In this environment its not enough to know that this is happening you need to know what people are saying and you need to find the best way to react. With only 14% of consumers trusting advertising, companies need to be reaching and reaching positively the 78% of consumers who give and rely on peer-to-peer recommendations. First thing is to take note, and then the service teams can ENGAGE with and supply SUPPORT to the clients. Mainly where there is negative response, the plan is to change this into positive advertising. Likewise to other companies such as Apple and Dell, Philips is also driving channels for peer-to-peer support. More than 50% of question from customers are answered by other customers. All of a sudden its not just a conversation; its a community of support and commitment. Effectiveness on the whole is measured using very simple KPIs (upholding the brand statement) and the main focus is on the delivery of true support. Today Philips provide products and services in three main areas: Healthcare Philips is the leader in top-of-the-range medical diagnostic equipment, helping surgeons in the battle against heart disease and cancer. Progressively more consumer health and well-being have also become a focus. Philips Healthcare is using Net Promoter and Social Media strategy to revolve health-care into human-care through the approach of active listening. They unite social media streams to NPS strategies to distribute a holistic experience for their customers. Supervision comes from a global level but delivery, execution and empowerment is based at the local level. Even as Marketing makes the promise to the customer, the Service association is then liable for keeping the promise. And the Social Media approach is part of delivering on the promise. Lifestyle Philips innovates in their lifestyle segment with their Ambilight TV and DVD recorders. The company has recognized a leadership position in lighting and has introduced electrifying new products such as the Senseo coffee concept. Technology Philips semiconductor and lighting products are embedded in the cars we drive, in the offices where people work and in sports stadiums. Philips proves its presence at world level; it illuminates monuments such as the Pyramids, the Eiffel Tower and events like the 2004 Olympics in Athens. Philips Electronics has unveiled its newest brand movement, which focuses on bringing the impression of simplicity more rapidly to customers around the world. Building on the companys sense and simplicity brand positioning, the drive focuses on prominence the benefits offered by simplicity, as well as allowing consumers to openly experience simplicity first hand. The new drive spans TV, print, online and outdoor media in 10 markets across the globe China, France, Germany, U.K., U.S.A., Brazil, Russia, The Netherlands, Italy and India. The drive will also see Philips spread out on the creativity and uniqueness that has already been applauded for new ideas that advance the consumer experience, such as the sole sponsorship of CBSs 60 Minutes, a agreement to bring the contents pages of Time, Fortune, People and Business 2.0 to the first four pages of the magazines, and allowing visitors to access premium content on the Wall Street Journal and ESPN websites for free. To widen the envelope further outside traditional advertising means, Philips most recent campaign will also comprise experiential marketing activities for the first time in each of the countries to help allow customers to fully understanding simplicity in action. Some of these activities will comprise Simplify New York which will provide New Yorkers with free access to the premium online service from The New York Times, free copies of the magazine, The Week and a set of online tools to make their daily lives easier; the launch of SimpliCity.com, a website (www.philips.com.br/simplescidade) which will supply people in Sà £o Paulo and Rio de Janeiro with the first central online resource to access and share valuable information and tips that simplify life in these cosmopolitan cities; and a Simplicity Squad in Canada providing customers with free vouchers for products and services to simplify their lives, as well as activities in other markets. To promote the discussion and debate about simplicity, Philips is also sponsoring an online forum to let people from all over the globe to voice their opinions and share their experiences of simplicity. The www.livesimplicity.net discussion forum allows people to contribute to online discussions and also begin thought of their own about simplicity in areas as varied as travel, business, communication, health and wellness, and technology. The site gives everybody a opportunity to have their say, interact with others and discuss problems. It is hoped that this interactive dialogue will contribute to helping find the solutions to meet future needs. b). New products, new services, new solutions, business creation, strategy, research, brand architecture, contact with customers everything must be driven by the brand positioning. What internal changes did Philips initiate, to link its processes with the theme of Sense and Simplicity? Sense and simplicity characterize the whole thing that Philips does and reflects that it is market oriented i.e. everything is intended to meet consumers needs and is based on customer insights. For more than a century, the company has been interacting with people in their daily lives. More than a million Philips products are purchased each day. It is trusted as one of the worlds top brands, with an incomparable understanding of how people interact with technology. Philips was established in 1891 and made lightbulbs an easy product. Right through the years the company enlarged its portfolio into technology products that became too complex for most users. When Philips realized this, it determined to make life easier and so launched a brand repositioning all about simplicity. The term positioning refers to where products and brands are located in a market. What is more crucial is where consumers see such products/brands being located in the market. For example, customers might see products as giving good value or poor value for money. They may associate a brand with high quality or low quality. It is key to carry out market study to spot suitable positions to take in the market. A suitable position is one that suits customers necessities. The term repositioning refers to a cognizant strategy to alter the site of products/brands in the market. The new best position should be based on market research. How Philips repositioned itself sense and simplicity is the brand guarantee that Philips has recognized through its research as the best one to take. Since the launch Philips has made immense improvement. This has been recorded by achieving milestones down the route. Excellent examples are the creation of a Simplicity Advisory Board (SAB) and the launch of a range of thriving products such as Senseo ®, a coffee machine that is stylish and simple to make use of. Creating a repositioning strategy A responsible strategy The stages involved in moving a product are: carrying out research to find out the weaknesses of the preliminary position researching a right track to take Creation plans and taking actions to improve the position. A difficulty that faced Philips in 2003 was that its media investment was somewhat unfocused and was spread thinly among too many different product segments. The table shows just four product areas and the target audiences for each, which were being addressed. In addition Philips products were marketed beneath lots of names, using a range of dissimilar advertising approaches. It was no wonder that there was great uncertainty in customers minds. The challenge in front of Philips, therefore, was to generate a clear vision that would help the company to reposition itself and all of its linked brands. A brand promise was then set out that is clear and easy to follow. The brand promise is sense and simplicity. In the recent high-tech age, consumers are faced with a lot of hard product choices. What most of us want are clear-cut communications about the settlement that these products will provide for us. This is as true of medical professionals ordering brain scanning equipment for a hospital as it is when you or I want to buy a light bulb, electric toothbrush or cordless kettle. Three main elements This is why the brand promise sense and simplicity is so significant to Philips. Creating consistency and direction In order to move ahead it was crucial to recognize the key issues. The difficulty facing the company was lack of loyalty and direction. Resources were being spread too thinly across too many products, with developments in numerous countries. Decision making within the wider Philips organization had develop into patchy. This was plain to see there were in addition many products, too many markets and a lack of consistency in advertising. For the customer it was tough to tell what was and what not a Philips product was. Meeting customer needs The first challenge was to modify the Philips image. This was built about sense and simplicity. The message that Philips is getting across at present is that the whole thing it does is focused on meeting customer needs. The entire thing that Philips does now is based on this concept. The message is spread through the organisation, making sure that all business processes are founded on sense and simplicity. Everybody who comes into contact with Philips, whether they are employees, customers, shareholders, suppliers or other stakeholders, should observe this brand promise. For example, it is publicized in the company logo and all the company operations from top to bottom. Sense and simplicity is shown in all the new products that Philips develops, as well as in existing ones. When the company designs a latest electric kettle, its concern is to offer a state-of-the-art, easy-to-use product. The same principle applies to medical equipment, flat screen TVs, and food mixers and so on. New Philips products are: advanced based on market leading technologies designed around you based on the result of careful customer research Easy to experience easy to use. Philips is also looking at all of its existing products to make sure they fit the wants of sense and simplicity. The third key element of sense and simplicity is communications. All Philips exchanges should be easy to understand. The message given is directed at the target audience and is simple to follow. One of the key ease milestones has been the launch of the Simplicity Advisory Board (SAB). This is a think tank of independent experts from the fields of information technology, healthcare, fashion, design and architecture. It has been able to give an outside-in view of what simplicity means and how this can be legal across the organisation. The members of the board were selected for their wide ranging knowledge and expertise. Illustrating the strategy products Philips image We can demonstrate the new repositioning strategy by taking the example of several of the high-tech products that Philips has just worked on. A good example of this is Senseo ®. Senseo ® Coffee System has been developed through a joint venture between Philips and Sara Lee, a Fast Moving Consumer Goods (FMCG) supplier. The key aspects of Senseo ® are: cool design easy-to-use technology Amazing coffee. Between 2001 and 2005 more than 10 million of these coffee machines were sold in eight countries an impressive total. The product embodies what Philips is trying to achieve in everything it does. This is to join an exciting state-of-the-art product with simplicity. The coffee makers are combined with Douwe Egberts Senseo ® coffee pods to give customers the taste they want. Recently Philips launched its own Simplicity Event. This provided Philips with a prospect to share, with stakeholders, how far it has come in its assurance to sense and simplicity. Products that already deliver this promise were exhibited, together with living prototype demonstrations of how Philips envisions simplicity in the future. Senseo ® is one example of sense and simplicity in action. Communicating sense and simplicity At the heart of business achievement is good communication. This means sending messages from individuals or organisations to others (receivers). Good contact involves: communicating a brand promise, in this case sense and simplicity in a clear and easy to understand way to the right target audience Using the right media. There are a number of ways that Philips does this: As it is a worldwide company, it is essential to direct contact from the centre. This ensures that the Philips message is conveyed consistently. Philips believes that there should be a single insight for each product (not mixed messages). All innovative work carried out by advertising agencies must be based on the sense and simplicity promise. Television and print (for example, magazine) adverts are offered in a standard way at least three Philips adverts in a single magazine in a campaign that might last for eight publications of the magazine.

The History of the Internet :: Technology Computer Essays

The History of the Internet The Internet is the latest and most powerful invention that has expanded the world’s communication. It has greater effects on our civilization than any other previous inventions. It has reached every corner of the globe. It has interconnected the world and created an electronic village. Unlike any previous human inventions, the Internet is a wide common resource for all people. Anyone can say whatever he/she wants to say and this can be heard by anyone else with access to the Internet. Cairncross (2001) states â€Å"never has anyone invention shot from obscurity to global flame in quite this way† (p.75). According to Cairncross, in 1990, only a few academics had heard of the Internet. In 1995, it was possible to write a book on the future of the computer and communications industries without mentioning the Internet. However, by 2000, â€Å"perhaps 385 million people around the world had acquired a new global source of information on a giant scale† (p.75). Thanks to the Internet, the 21st century people live in a world-wide community. In this community, there is no domination of one language or culture over another. Nothing can govern the type of information permissible on the Internet. The Internet has really become important for all of the people in the world. In order to understand the evolution of the Internet, a short history of the people and communities that brought the Internet may be useful as well as essential. In the following paragraphs we will provide a brief introduction about the history of the Internet; why it was started and how it came to be. Before the Internet, personal computers did not exist. The size of the computers was very large. At that time, these giant computers â€Å"cost hundreds of thousands of dollars, filled entire rooms, and they were very complicated and very expensive to run† (Wolinsky, 1999, p.7). In 1957, there was a great deal of tension between the former Soviet Union and the United States. Although the two countries were not involved in a real war, the US government was concerned about a possibility of a nuclear attack. This period is known as the Cold War. After the Soviet Union had launched the first space satellite, Sputnik, on October, 1957, the US government decided to catch up with the Soviet Union technology. It managed to â€Å"connect major computing centers around the United States so that they could work together and communicate† (Wolinsky, 1999, p. The History of the Internet :: Technology Computer Essays The History of the Internet The Internet is the latest and most powerful invention that has expanded the world’s communication. It has greater effects on our civilization than any other previous inventions. It has reached every corner of the globe. It has interconnected the world and created an electronic village. Unlike any previous human inventions, the Internet is a wide common resource for all people. Anyone can say whatever he/she wants to say and this can be heard by anyone else with access to the Internet. Cairncross (2001) states â€Å"never has anyone invention shot from obscurity to global flame in quite this way† (p.75). According to Cairncross, in 1990, only a few academics had heard of the Internet. In 1995, it was possible to write a book on the future of the computer and communications industries without mentioning the Internet. However, by 2000, â€Å"perhaps 385 million people around the world had acquired a new global source of information on a giant scale† (p.75). Thanks to the Internet, the 21st century people live in a world-wide community. In this community, there is no domination of one language or culture over another. Nothing can govern the type of information permissible on the Internet. The Internet has really become important for all of the people in the world. In order to understand the evolution of the Internet, a short history of the people and communities that brought the Internet may be useful as well as essential. In the following paragraphs we will provide a brief introduction about the history of the Internet; why it was started and how it came to be. Before the Internet, personal computers did not exist. The size of the computers was very large. At that time, these giant computers â€Å"cost hundreds of thousands of dollars, filled entire rooms, and they were very complicated and very expensive to run† (Wolinsky, 1999, p.7). In 1957, there was a great deal of tension between the former Soviet Union and the United States. Although the two countries were not involved in a real war, the US government was concerned about a possibility of a nuclear attack. This period is known as the Cold War. After the Soviet Union had launched the first space satellite, Sputnik, on October, 1957, the US government decided to catch up with the Soviet Union technology. It managed to â€Å"connect major computing centers around the United States so that they could work together and communicate† (Wolinsky, 1999, p.

Comparative Effect of Demonstration and Guided Discovery Instructional Method Essay

Teachers are increasingly facing serious instructional challenges as the diversity of students within each class room continues to widen. Patterson(2002) noted that within each classroom student of a wide academic range with different labels such as gifted, fast learners, average learners, slow learners and the low learners all face their teacher daily with full hope that their need will be met. The conventional teaching method seems not to have adequately equipped instructions with contemporary view of students. Intelligence and their vast learning capacities (Campbell and Campbell,1999). These major challenges occur mostly in Technical Education. Uwaifo (2005) defined Technical Education as the acquisition of skills and techniques in choosing occupation or profession to enable an individual earn a living. Technical Education offers various courses or programmes which includes Woodwork, Plumbing, Building, Metalwork, Carpentry and Joinery, Auto mechanics, Metal fabrication, Drafting, and Electrical installation work. All this courses are offered in Technical Colleges but these study is going to be based on Electrical installation. Technical Colleges are regarded as the principal vocational institution in Nigeria. They impact full vocational training, with the intent to prepare students for entry into the various occupations (Okoro,1993). The products of these institutions are employed as operatives, artisans, and craftsmen in industries. Grant(1979), however maintained that Technical College Education is based on the fundamental of the industrial production, he averred that the main objectives of Technical College Education is to make students familiar with most important branches of production in an industry, commerce, imparting of skills and practical competencies in handling of tools, materials and generally equipping the students with both theoretical knowledge and work habits. Technical colleges provide students with vocational competencies needed in various disciplines of producing skilled personnel needed for provision of the maximum economic security (Atsumbe,2002). One of the areas where technical colleges equip young people is in the field of Electrical Installation. Electrical installation is the aggregate of all the process involved in wiring a house, maintaining and repair of electrical equipments, machines and appliances. The graduates of technical colleges should display sound practical skills in electrical installation. An electrical installation craftsman is required to know the procedures of installation as well as causes and control measures to minimize dangers inherent in electricity use, in addition, standardized regulations, safety rules, requirements and code of practice for a safe and efficient electrical system installation provided by the appropriate regulatory bodies. Therefore for electrical installation programme to adequately meet the societal expectations at this computer age, teaching needs to be improved; this improvement includes selection of appropriate and more effective teaching methodology. Teaching and learning is a process that includes many variables. The variables interact as learners work towards their goals and incorporate new knowledge, behaviours and skills that add to their range of learning experiences. A teaching method comprises the principles and methods used for instruction. Commonly used methods in technical education include Lecture method, Demonstration method, Project method, Guided discovery method e. t. c But this study will be narrowed to only Demonstration and Guided Discovery method. Demonstration method is commonly used to teach operations in technical education this method helps the teacher to explain the steps involved in a lesson or an operation while teaching them(Oranu,1994). Demonstration involves showing by reason or proof, explaining or making clear by use of examples or experiments to conceptualize students knowledge. Guided discovery is largely unstructured situational method of teaching whereby students are permitted to find solutions to problem on their own or at their own pace, often jointly in group activities under the guidance of the instructor. The student receives problems to solve, but the teacher provides hints and directions about how to solve the problem to keep the student on track (Mayer,2003). This study is carried out to ascertain the effectiveness of each teaching methodology on students practical skills in electrical installation in Technical Colleges.

Operations Management – Core Capabilities

Review core capabilities. Core capabilities are critical issues in operations management. Why are core capabilities an asset? Are there any instances in which a firm’s core capabilities can be a liability rather than an asset?In general, core capabilities are an organization’s key ability that sets it aside from competitors. According to Qfinance, the definition of core capabilities is a key ability or strength that an organization has acquired that differentiates it from others, gives it competitive advantage, and contributes to its long-term success (Qfinance, 2009). Core capabilities are essential to operations management by contributing to an organization preforming its business activities at a higher level of efficiency on a consistent basis, which are critical to their competitive position in its market. An organization can attempt to dominate its field by focusing on their core capabilities.Core capabilities are an asset in operation management through providing an organization the opportunity to produce profits. Resources and core capabilities are the backbone in which an organization can add value through creating and executing strategy in order to earn reasonable returns and accomplish a competitive advantage (MSG, 2013). Resources are contributions to an organization’s operations. These could be employees, financial, technology, or organizational resources. The more valuable, unique, and specialized the resource is, the more likely the organization will achieve it core capabilities. Core capabilities are all about an organization’s ability to incorporate its resources in an attempt to utilize them more effective and efficiently, as well as distinguish itself from its rivals, which ultimately leads to a competitive advantage.Once established, core capabilities allow an organization to gain a sustainable competitive advantage. However, there are some drawbacks with core capabilities. One factor regarding core capabilities th at could lead to a liability rather than an asset is that core capabilities cannot stay the same over time. An organization would need to adjust its core capabilities in order to adapt to market changes and the environment. Core capabilities  are unique sets of skills that confers competitive advantages to a firm, in which rivals firms cannot easily duplicate them (Swink, Melnyk, Cooper, & Hartley, 2013). If an organization’s core capabilities are stagnant over time, then they won’t be able to get ahead of the competition and stay ahead.

Spain all in spanish essays

Spain all in spanish essays Espaneos de la Bahà ­a de Biscat. Es el este del Ocano Atlntico y el oeste de las Islas de Balearic. Espas que la mitad del paà ­s se compone de monta Espal tiene un papel en normas de gobierno. El primer ministro es llamado al presidente del gobierno en Espas de 500 miembros. Espan dos sistemas del tribunal, civil y militar, los Jueces deciden todos casos. Juan Carlos lleg a ser Rey de Espal jugaron un papel magnà ­fico al cambio Espa Durante los dà ­as tempranos de Espa mucho del paà ­s. Ellos cultivaron y construyeron las aldeas y los pueblos. Algunos de estos pueblos desarrollados en las primeras ciudades en Espa a establece las colonias y llev un comercio que prosper. Celtics y los romanos vinieron tambin a Espa durante las guerras de Punic y les tom 200 a tambin Portugal. Los alemanes invadieron tambin Espan Muslims. La invasin comenz en 711. Muchas gente espa a ser Muslim como resultado de la ...

History of the New York Police Department Essay

History of the New York Police Department - Essay Example Departments within the forces that had been incorporated into the NYPD included the New York Police [which formed the bulk of NYPD], Brooklyn Police Department, Brooklyn Bridge Police, Long Island City Police Department, the Park Police [also known as Central Park] and the Telegraph Bureau. The Telegraph Bureau is the forerunner of the present day Communications Division. Over the time, these departments and units expanded and divided as they became more specialized, to the point that presently, NYPD has more than 300 units. In a closely related wavelength, the framers of the Charter punctiliously included language in the document to ensure that no political party could muster control of this police department for its own purpose. John McCullagh served as first commissioner of NYPD. At the time, the NYPD has grown to incorporate several departments and special units such as anti-organized crime unit, Emergency Service Unit, harbor patrol, K-9, bomb disposal unit, air support, counterterrorism, air support, anti-gang, criminal intelligence, anti-narcotics, public housing unit and public transportation unit. The New York City Housing Authority Police Department and the New York City Transit Police were made part of the NYPD in 1995 (Vitale, 290-92). The Demographics That Informs NYPD’s Services According to Weiss, the size of New York bespeaks the size of NYPD’s duties and roles. This is because NYPD does not only serve New York City, but also the larger geopolitical expanse which is New York as a state.

Critical dairy entry Essay Example | Topics and Well Written Essays - 1000 words

Critical dairy entry - Essay Example From the initial scenario that was presented in the noted lecture, one was so engrossed on the potentials for applying psychology in promoting children’s and young people’s inclusion into social circles. Theoretical Framework Spurring Interest In the course of pursuing one’s academic program, an article written by Fallon, Woods and Rooney (2010) entitled â€Å"A discussion of the developing role of educational psychologists within Children’s Services† provided the impetus for spurring enthusiasm in this endeavor. The authors initially presented a brief historical background on the origin of the role of educational psychologists (EPs) in the public educational system in the United Kingdom. Likewise, various other researches on the role of EP as it evolved were mentioned; in conjunction with reportedly increased core functions and work contexts (Fallon, et al., 2010, p. 4). In addition, with increasing news and events that focus on disturbing violence and abuse afflicted on children (either directly or indirectly), there is a paramount concern for EPs to intensify applying psychological frameworks to immediately identify the need for intervention and to prevent serious repercussions that could lead to injuries or even death. Other readings that provided greater interest and understanding on the subject included the following: (1) Robinson & Dunsmuir’s (2010) â€Å"Multi-professional assessment and intervention of children with Special Educational Needs in their early years: The contribution of educational psychology† which was published in the Educational and Child Psychology focused on delving into ways in which EP’s â€Å"participation in multi-agency teams in Children’s Centres presents opportunities to extend involvement with young children and contribute to high quality assessment and intervention† (Robinson & Dunsmuir, 2010, p. 11); (2) Byrnes’ (2012) study which was published in t he Educational and Child Psychology, and entitled â€Å"Educational psychologists in the community: Supporting parents of children with Down syndrome through times of transition† presented concerns in â€Å"six subtasks, all of which had a focus on engaging with parents at times of transition: transition from education, transition between schools, development of a database, early years groups, youth groups, and parent forums† (Brynes, 2012, p. 82); and (3) Hobbs, et al. (2012) article entitled â€Å"The professional practice of educational psychologists: Developing narrative approaches† also published in the Educational & Child Psychology and presented pertinent issues relative to providing a â€Å"a brief overview of narrative therapy and then sets out to illustrate how narrative approaches have been applied by Darlington Educational Psychology Service (DEPS) using examples of work with individuals, groups and systems† (Hobbs, et al., 2012, p. 42). Throu gh the concepts, applications, cases, and scenarios learned from these studies, in conjunction with the theoretical framework appreciated in Cline and Frederickson’s (2009) Special Education Needs, Inclusion and Divesity, the subject enabled one to gain an in-depth understanding on the relevance of EP in addressing distinct and special needs of diverse children in varied scenarios and challenging cases. Issues Raised in the Lecture There were immensely relevant issues raised in the lecture categorized as follows: (1) multiple roles for applied psychologists; such as consultants, assessors, advisers,